Weekend changes at the Telegraph – what’s the verdict?

Four weeks on from the launch of the new Telegraph sections, what have we found? Alice Buttling-Smith gives us an update.

A bit of a mixed bag to be honest. No drastic differences but, overall, it’s looking positive. Relaunches often mean price hikes for clients, but this hasn’t been the case.  Short-term availability has remained pretty much the same.

The creation of several premium sites is the primary benefit of the new format. We believe good positioning is key to strong results.  Of particular note has been the page 2 solus 25 x 4 in Sunday, which has worked really well for our clients.  This is also true for the 25 x 8 under the games and puzzles at the back of the section.

We have booked a number of clients into these sections, and based on what we’ve seen so far, we’ll be continuing to do so.