Look and feel: why inserts work

Nowhere is the term ‘look and feel’ more appropriate than when talking about inserts. They offer an additional vehicle for lead generation, replacing or complementing other advertising channels. AJ uses them successfully with clients by broadening or re-working existing media schedules, managing the process from start to finish.

Inserts can access previously unreached audiences by using a wider range of distribution mediums.  Catalogues and statements mailings, for example, help you reach those who don’t

read newspapers and magazines, and offer unequalled opportunities to be highly-targeted.   They give customers a call to action literally ‘in hand’, resulting in greater response rates and are proven to drive online traffic.

At AJ, we manage the entire process from creative concept, through print and distribution, to the end of campaign analysis.  We work with a core of reliable printers, booking and placing each job according to the best price on the day.  Rates can be unpredictable, so we never make false promises. We simply promise to buy as cost effectively as we can.

Media and print are priced separately to ensure we’re totally transparent, and there’s no requirement for clients to buy their print through AJ.  Some clients have preferred suppliers or simply prefer to book their own.

We are also 100% impartial so can plan and buy the most appropriate and cost effective programmes; we only recommend opportunities we think are right.

Whether you have never used inserts or don’t feel they work for you, why not see whether AJ can plan and buy better for you?

Contact Alice Buttling or Ann Gardiner on 01225 758222 or email alice@aja.co.uk or ann@aja.co.uk