Beat the Boxing Day blues

Never mind the Quality Street and mince pies, we have found the perfect sweet spot for Boxing Day.

This year, we have booked television campaigns running from Boxing Day through to early January for more clients than ever before, building on the successes we achieved in 2016.

The immediate post-Christmas period is a perfect time to be on television. Unlike newspaper circulations, viewing figures increase. Many of us reach the point where we’ve played charades with the in-laws once too often and relaxing in front of the box is a welcome escape.

As well as high viewing figures, advertisers are reaching the working population during daytime at cheaper daytime pricing, with a rock bottom CPT, up to 50% lower than average. Viewers are in ‘shopping mode’, offering the chance to tap into the January sale mindset early.

Take advantage of post-Christmas advertising with a tailored television campaign. Contact Lesley Bowman on 01225 758222 or lesley@aja.co.uk.