A taste of Italy

Recently we have run our first press ad for Pasta Evangelists – we’d love to know what you think.

After hearing about Pasta Evangelists, I just had to try them. I would consider myself a committed Italophile; I love the people, the history and the culture. However, at the heart of my appreciation is the wonderful food. So, I was extremely excited to discover Pasta Evangelists and I must say the divine connotations of their company name certainly ring true. The artisanal pasta, the sauces and garnishes authentically sourced from Italy herself seemed heaven-sent as they appeared through my letterbox. I enjoyed it immensely and a truly delicious product deserves an equally satisfying ad campaign.

Pasta Evangelists have already built a healthy social media following and database but are new to press. Having seen the success Attinger Jack has brought to clients like Donald Russell through press, they wanted to see if it could also be a strong recruitment channel for them.

Direct Response Focused Advert, left,  is tested against the  more Brand Focused Ad on the right

As always, we are taking a cautious and considered approach, testing a single insertion with an AB split in The Telegraph, bought short term to keep the costs down, but still in a great position under the Food & Drink editorial. One creative is more direct response – telling the story of Pasta Evangelists and setting the scene. The other is more brand orientated – with less text, more images and a striking colour block. The jury is still out as to which will perform best. We have a sweepstake running in the office with a mouth-watering prize of a Pasta Evangelists voucher up for grabs. Most of our team feel that the ‘brand’ version will prove the most successful but we’re keen to know what you think.

My opinion? I would go with the direct response ad. If you’re in the mood for pasta? The Devon crab ravioli with Lemon pangrattato, samphire and parsley butter.

To hear more about how AJ can create an ad campaign customers can really get their teeth into, contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.

 

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