Hats off to Lesley

With Christmas creeping ever closer, it’s time for that most festive of office traditions – the AJ Christmas card.

Once the office divas – not naming names…. okay, we all know I mean Sam and Vince…had negotiated hair and make-up, sympathetic lighting and control over any re-touching, we were ready for the photoshoot. Lesley had been busy preparing the location for the shoot and there was such laughter coming from the boardroom that we all wondered what on earth was happening. We soon found out it was the ridiculous range of headgear that was providing the source of her merriment.

Photoshoot over, a mince pie was our reward for suffering in the name of Christmas cheer this hat-humiliation. A big thank you to Lesley for organising the card – here she is taking a break from making new business calls and modelling the hottest hat from this year’s turkey range.

I’m sure you’ll be waiting eagerly for the postman to give you our card featuring the whole team. Happy Christmas from all of us at Attinger Jack!

It’s beginning to look a lot like Christmas…….

With 2018 drawing to a close, we find ourselves reflecting on another year in the life of AJ and the direct response world. It’s been an interesting one, filled with many challenges and an exciting one too. We’ve clients stepping outside their comfort zone, testing many new ideas and we’ve welcomed a raft of new clients on board too, bringing new areas of expertise into the business. And we’re delighted to welcome back three clients who have returned after testing the waters elsewhere.

We’ve said sad farewells to a couple of members of the team but we’re also delighted to have been joined by fabulous, fresh talent bringing their knowledge and expertise – along with a lot of energy!- into the fold.

There are so many people we have worked with over the last 12 months who have helped us to run our business, and to be part of it, and we’d like to say thank you.

 

 

Our client’s welcome return

No, thankfully global warming hasn’t reached its peak yet, we’re talking hot results. At Attinger Jack we’re helping our client Woolovers capitalise on their peak business season.

With winter’s chill approaching, knitwear becomes the most appreciated part of anyone’s wardrobe and for Woolovers it’s a crucial time for their sales. Woolovers have used AJ in the past but then parted to focus on a change of direction into brand and online. Though, when their results had fallen to a point of not being cost effective, they got back in touch. They wanted to see if we could bring back the cosy and comforting numbers they enjoyed when we worked together previously.

So, we did some analysis and came up with a low risk plan to see if we could warm things up again. We managed to secure cheap rates, better positions and new titles to test, as well as going back into banker titles like The Telegraph and testing some prime sites, like the OBC. Results were so strong that the budgets have increased, and press has again become a key driver on new customers.  We think this quote from the client sums it up nicely….

‘Our previous Media agency wasn’t performing; the ROI’s had fallen to a level of negligible return and spend had declined to almost nothing. We moved the business back to AJ and immediately saw a difference. We worked to a tightened budget but they managed to deliver as much media coverage with positive ROI.

AJ have bought some great positions, which have really worked well, so much so, we have now increased the budget’.

We hear the CEO, regarding our efforts in the press, even quipped “It’s a licence to print money. Do it!”. It will make the cold winter mornings on our way to work that much easier knowing we deliver such brilliant results for our clients.

To hear more about how AJ can help you capitalise on press content contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.