Hitting the right spot

With more and more channels available these days, it is vital to determine which channels can yield the best results.

When it comes to planning a TV campaign, we always aim for a mix of targeted channels. It is important to diversify, so we select a variety of channels, ranging from those with larger viewing figures to drive volume, to much smaller channels to build frequency. Our balanced and cost-effective strategy delivers proven results in terms of response but also positively impacts the performance of all other mediums, building awareness as a by-product.

We have identified Smithsonian, a new channel launching in February, as a great fit for a number of our clients. Named in homage of the Smithsonian Institute – a collection of some of the world’s greatest museums – it will provide “award-winning programming that shines new light on popular genres such as air and space, history, science, nature and pop culture”. Targeting ABC1 professional males over the age of fifty, we see a great deal of potential in this platform for our clients, so watch this space.

At AJ, we are always willing to test new avenues in a bid to deliver great results and with our Adalyser software for TV, we’ll know exactly which channels are working for our clients and tailor our strategies accordingly.

To find out more about how AJ can target your customers via TV, contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.