AJ’s Print Challenge is on

A writer’s job is almost done with a headline like that, who could resist such an offer?

You may not think to come to AJ when you’re looking to save money on print, but we can deliver great results in this area.

AJ is well known for our press and late space buying but we also buy large volumes of print through our insert and door-drop programmes. Through our insert work we’ve found it’s crucial to keep on top of print prices. Our experience has taught us that using the same company time after time tends to result in service declining and prices rising. If this sounds familiar we can help.

At AJ we’re increasingly helping our clients with their print requirements.  Many clients will send us their print brief and we’ll pass it on to our network of a few trusted printers, who always deliver in terms of product and price.

We understand how a small price increase can affect the bottom line and we strive to make every penny count, regardless of where it’s spent. So, let us know next time you have a print requirement. We’ll send on the same brief to our printers, as you do to yours, to ensure a direct comparison.  In the rare event we don’t save you money, you’ll still have peace of mind that you’re getting the best deal possible, and a glass of Champagne in your hand. Win, win!

We’re currently offering a bottle of Champagne to the first 5 people to send in their quote, regardless of the outcome.

Challenge AJ to get you a better deal – contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.

A fresh look with an eye on the budget

AJ and Aquability have an 18-year working relationship, which has seen great success for the client over the years. Recently, AJ have been helping them update their image.


Aquability’s last photoshoot took place in 2010, a year when the word Brexit meant nothing to most of us, a time before Andy Murray had won Wimbledon and since then over 6 different iPhone models have become the new ‘must-have’ item. It is understandable then that the imagery used in their press ads was fatiguing. Realising this, AJ had been lobbying with Aquability for a review of their customer recruitment photography.

In December 2018 Aquability commissioned AJ to prepare for a photoshoot to support national press and other marketing collateral. AJ were also asked to prepare a proposal to shoot footage for an online sales video to support a new Walk in Shower.

During the proposal preparation for the video, AJ discussed with the client the opportunity to optimise its cost and recommended that Aquability also shot some extra footage to enable the creation and edit of a TVC. AJ prepared costs for with and without the TVC but the evident cost advantage in shooting both at the same time really appealed to the client. AJ’s initiative effectively saved the client 73% by shooting both projects together.

The photography and film shoot were a great success and our client is extremely happy with the outcome. This Spring will see a host of fresh looks for Aquability: new Press Ads are live, and the Sales Team’s video and TVC are soon to be completed.

To learn more about how AJ can inject a fresh energy into your ads contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.