In these unsettling and uncertain times we all need to look at doing things a little differently. You may not have considered an insert plan before or maybe you have tried them in the past and didn’t get the results you hoped for but inserts are uniquely placed to offer creative solutions to drive business.
Many direct sellers rely on press advertising to reach their customers but with many people having to stay in their homes (especially those in the older age brackets) access to their favoured read might be restricted. Despite the challenges it is still possible to keep the lines of communication open, inserts into third party mailings and subscription magazine copies will continue to reach consumers as normal. So how do you make the most of this opportunity?
- Firstly and most importantly we would select methods only that ARE DELIVERED DIRECTLY TO THE HOME – so no wastage and less uncertainty.
- As people stay at home, delivered magazines and products will become more important for entertainment and pleasure, creative inserts with a good offering will be received more positively than ever before.
- Retention value means that people will save a relevant insert until a more suitable time (especially important for two stage advertisers who will need to have leads ready to go when the situation improves).
- You may now need to change your message or sell differently, whatever you want to say the flexibility of format and creative execution will allow you to communicate your message effectively.
Here at AJ, as experts in short term buying we are used to adapting to rapidly changing marketplaces, it’s what we do every day. Our established insert department is ready to put together a plan to help keep you going in the coming months. We appreciate that changing agency at this time would be a huge step into the unknown which is why we’re offering to work on a project basis with no ongoing commitment.
Please call or email to find out how we can help your business stay healthy.