The rise of supermarkets heralded the beginning of one-stop shopping. The benefits of being able to buy food all in one hit were immediately obvious. The same is true for agencies.
Marketing budgets are rarely infinite. How, where and when they are spent for maximum return are daily choices facing our marketing colleagues. As we discussed in Media Buying: in-house or agency, deciding to employ outside specialists can bring tangible benefits. The type of agency can also influence the nature of those benefits. Full service agencies provide a range of expertise under one roof, including media, creative and digital, rather than offering one without the other(s).
Employing experts within each of the agency’s teams, the saying ‘Jack of all trades, master of none’ is not true of full service agencies such as AJ. To find out more about the skills of our artworkers, take a look at Good things do not always take time, Creative workshops: if it’s broke, fix it and Free isn’t futile. Examples of our media buying capabilities are found in Making press advertising work, What’s your favourite position? and What’s hot in the heat?
A major disadvantage of using separate agencies is the lack of accountability. As a full-service agency, AJ is fully accountable for everything it does. No smoke and mirrors here. Being located in one office, also means we coordinate creative and media much more easily; efficient communication particularly important in late space buying.
To find out more about how AJ could work for you, contact Lesley Bowman on 01225 758222 or email@example.com