Big, loud, full-page ads are best for selling off the page – fact? Having more room for images, information, flashes, offers and coupons guarantee you’ll be noticed – right? Wrong. Full pages definitely have their place, especially with last minute deals, and are important for driving volume, but smaller, fractional ads can work just as hard. So, with only 25% space available in a ¼ page, how do you attract attention and deliver positive results?
- Headline is key; it has to make readers stop and look
- Strong hero image
- Clear, compelling offer
- Key information in bullet points
- Call to action is phone and website, not a coupon
- Great position, ideally solus on the page, but certainly under editorial. It’s harder for readers to pass you by under editorial compared to a full page where there isn’t other copy to stop them.
Many of our small ads become our hardest-working, most cost-effective sizes, including these we use for water solutions provider, Kinetico.
To find out more about how you could be small but perfectly formed, contact Lesley Bowman on 01225 758222 or email@example.com