TV can have a big impact even with a small spend

People talk about TV and the ‘halo’ effect that it has on all your other media spend but how much do you need to spend for that to happen?                      Actually, if you get it right in terms of creative and planning,  not much.

We have introduced four of our press clients to TV so far this year,  with the first month’s media spend being around 15k (production costs of commercials have ranged from 5 to 20k) and they have all had their best ever sales months whilst they have been on TV.

This is most remarkable for Aquability, who spend over 2 million a year in press,  inserts and online and have been doing so for 20 years. Aquability went on air in July and had their best EVER month of sales with just 10k of TV spend.  So what made Aquability take the plunge into TV after so long? Their sister company, Eden Verandas, went on air in March and have remained on air ever since due to the huge uplift in brand search and sales that the TV campaign has created.

So, if you are stuck in a rut with your current media plan, then 25k could change your business dramatically. Why not give us a call to discuss how we could help with our seamless script-to-screen service?

Quooker appoints Attinger Jack

We are very excited, and rather proud,  to have won the Quooker account for press & TV from September.

This is a real case of playing the long game – we first met with this client over four years ago and we have always felt that we could make a real difference to their business.

The appointment comes at an exciting and important time for Quooker,  coinciding with the launch of their incredible new product ‘The Cube’.  This includes new TV creative, the main objective of which is to both build the brand and drive sales through the retailers.  We also felt that there was a huge potential market in selling direct, something they currently do by default from their advertising rather than running a true DR campaign.

We’re looking forward to building a long, rewarding relationship and helping Quooker to grow their already very successful business even further.