The only certainty is uncertainty and the only guarantee is that there are no guarantees…

 

In the advertising environment you have to be able to substantiate every word you say and if you don’t then you can’t get your ad onto the TV screens.  If you run a press ad and even if just one person questions your claims or disagrees with what you say, the likelihood is that you will have to change your ad. 

So, here at AJ, we are finding it increasingly frustrating that the people running our country seem to have no such requirements to adhere to.  We’re days away from the due date to leave the EU and nobody seems any the wiser.  The ‘brightest minds in the country’ still can’t tell us what the consequences of leaving will be, either with a deal or without one – and the various parties can’t even agree among themselves.

So, what does it all mean?  Well, it’s a great time to be advertising in National Press! People are consuming more news now than ever, with many reading a wider variety of titles to get a fuller perspective on the range of thoughts and opinions out there – and so get closer to the truth.

If you can make your advertising budget stretch a little further – and have the flexibility to make things happen quickly – you should be able to see some positives out of this negative time.

Let’s get on with discovering what life is like outside of the EU and see what happens, surely it can only be better than this? And in the meantime, make the most of it while you can and if we can help you do so, all the better!