A great time to run an Insert campaign

In these unsettling and uncertain times we all need to look at doing things a little differently. You may not have considered an insert plan before or maybe you have tried them in the past and didn’t get the results you hoped for but inserts are uniquely placed to offer creative solutions to drive business. 

Many direct sellers rely on press advertising to reach their customers but with many people having to stay in their homes (especially those in the older age brackets) access to their favoured read might be restricted.  Despite the challenges it is still possible to keep the lines of communication open, inserts into third party mailings and subscription magazine copies will continue to reach consumers as normal. So how do you make the most of this opportunity?

  • Firstly and most importantly we would select methods only that ARE DELIVERED DIRECTLY TO THE HOME  – so no wastage and less uncertainty.
  • As people stay at home,  delivered magazines and products will become more important for entertainment and pleasure, creative inserts with a good offering will be received more positively than ever before.
  • Retention value means that people will save a relevant insert until a more suitable time (especially important for two stage advertisers who will need to have leads ready to go when the situation improves).
  • You may now need to change your message or sell differently, whatever you want to say the flexibility of format and creative execution will allow you to communicate your message effectively.

Here at AJ, as experts in short term buying we are used to adapting to rapidly changing marketplaces, it’s what we do every day.  Our established insert department is ready to put together a plan to help keep you going in the coming months. We appreciate that changing agency at this time would be a huge step into the unknown which is why we’re offering to work on a project basis with no ongoing commitment.  

Please call or email to find out how we can help your business stay healthy.

 

365 Days of running later…

A final word from Alice

So, I did it – 365 days of running. I covered exactly 1700km, which was far more than I anticipated.  There were many highlights (some literal ones when I went on holiday to Capri and couldn’t find a flat run anywhere and again when my friend decided it would be fun to run up Cley Hill on Boxing day) but my challenge meant I got to explore some lovely new places both close to home and on my travels.   I also saw amazing sun rises, rainbows and views.  I probably ran 75% of the time with just my trusty 4-legged friend, Newt, for company;  but I was also joined at various points by friends, my kids and family – none more so than on my final run back in my home town on New Year’s Eve (above) cheered back by Becky who was my inspiration behind this challenge.

So now me and Newt can put our feet up, I am very proud to say that we have raised over £5000 for Dorchester County Hospital Chemotherapy Department, where Becky is currently being treated – so hopefully she and many others will get the benefit of the funds raised very soon.  It is not too late to donate, every penny is much needed and very much appreciated.

Thank you very much to all those who have been generous already.

To donate please visit:

https://www.justgiving.com/fundraising/alice-buttling-smith1?fbclid=IwAR2AmM995xTig7HM4eu3tmbXwgUMhYHl7zU0mOjIg2sf4kb3e7t7wReebhE&utm_campaign=pfp-share&utm_content=Alice-Buttling-Smith1&utm_medium=fundraisingpage&utm_source=Facebook&utm_term=VJnJPpZDn