In the advertising environment you have to be able to substantiate every word you say and if you don’t then you can’t get your ad onto the TV screens. If you run a press ad and even if just one person questions your claims or disagrees with what you say, the likelihood is that you will have to change your ad.
So, here at AJ, we are finding it increasingly frustrating that the people running our country seem to have no such requirements to adhere to. We’re days away from the due date to leave the EU and nobody seems any the wiser. The ‘brightest minds in the country’ still can’t tell us what the consequences of leaving will be, either with a deal or without one – and the various parties can’t even agree among themselves.
So, what does it all mean? Well, it’s a great time to be advertising in National Press! People are consuming more news now than ever, with many reading a wider variety of titles to get a fuller perspective on the range of thoughts and opinions out there – and so get closer to the truth.
If you can make your advertising budget stretch a little further – and have the flexibility to make things happen quickly – you should be able to see some positives out of this negative time.
Let’s get on with discovering what life is like outside of the EU and see what happens, surely it can only be better than this? And in the meantime, make the most of it while you can and if we can help you do so, all the better!
We are very excited, and rather proud, to have won the Quooker account for press & TV from September.
This is a real case of playing the long game – we first met with this client over four years ago and we have always felt that we could make a real difference to their business.
The appointment comes at an exciting and important time for Quooker, coinciding with the launch of their incredible new product ‘The Cube’. This includes new TV creative, the main objective of which is to both build the brand and drive sales through the retailers. We also felt that there was a huge potential market in selling direct, something they currently do by default from their advertising rather than running a true DR campaign.
We’re looking forward to building a long, rewarding relationship and helping Quooker to grow their already very successful business even further.
Back in February, we wrote that our MD, Alice Buttling, is running every day of 2019 to raise money for The Dorset County Hospital Charity in support of her step-sister, Becky.
Despite successfully fighting breast cancer and being in remission for two years, Becky’s cancer returned late last year and is incurable. Alice is determined to do what she can to support her and now, with nearly eight months of her challenge completed, Alice has clocked up a mighty 1,100 km.
“ I have managed to get out and run every day,” says Alice. “ And whilst I am looking forward to a rest, I have mostly enjoyed it. I use the time to think about my amazing step sister – who has now finished her three months of chemo and is continuing to fight hard while striking things off her bucket list.”
Obviously tinged with sadness, thinking about Becky brings mixed emotions; “While running I have had lots of laugh-out-loud moments, remembering (many!) daft things we’ve done together and happy memories growing up. I’ve also been lucky to have lots of running partners – my most loyal being my lovely dog Newt, who is by my side for every run (as long as I am not running overseas as I am doing this week!)”
Alice has also been joined by friends and family on many occasions and her favourite runs are with her three boys.
“I have run in the dark, rain, wind and snow and I am really enjoying the summer sunshine (and the odd shower). The terrain varies from road and canal paths to running across fields and even through a river! I have run whether at home, work or on holiday and I’m actually enjoying exploring new places too, which is great. I wouldn’t say I’m counting the days…….but it is just over four months to go before a lie in! “
If you would like to support Alice, you can do so at the link below. All donations are very gratefully received, thank you.
This Friday sees the Women’s World Cup kick off in France. While defending champions USA are co-favourites with hosts France, The Lionesses are hotly tipped to win the title for the first time.
Despite a few disappointing results in the run-up friendlies, the team – and the pundits – are confident that The Lionesses have the skills and the determination they need to win.
Lucozade Sport, who is committed to encouraging more women and girls to play football, has created a commercial that brings together the excitement and drama of the World Cup along with the real, every day experience of women in football. Cleverly re-wording Baddiel and Skinner’s much-loved Three Lions anthem we think Lucozade Sport and their agency Grey London, have done a great job.
Great TV makes people think and gets people talking – and often singing too. We hope you’ll all be watching and supporting – and singing along. Come on England!
A writer’s job is almost done with a headline like that, who could resist such an offer?
You may not think to come to AJ when you’re looking to save money on print, but we can deliver great results in this area.
AJ is well known for our press and late space buying but we also buy large volumes of print through our insert and door-drop programmes. Through our insert work we’ve found it’s crucial to keep on top of print prices. Our experience has taught us that using the same company time after time tends to result in service declining and prices rising. If this sounds familiar we can help.
At AJ we’re increasingly helping our clients with their print requirements. Many clients will send us their print brief and we’ll pass it on to our network of a few trusted printers, who always deliver in terms of product and price.
We understand how a small price increase can affect the bottom line and we strive to make every penny count, regardless of where it’s spent. So, let us know next time you have a print requirement. We’ll send on the same brief to our printers, as you do to yours, to ensure a direct comparison. In the rare event we don’t save you money, you’ll still have peace of mind that you’re getting the best deal possible, and a glass of Champagne in your hand. Win, win!
We’re currently offering a bottle of Champagne to the first 5 people to send in their quote, regardless of the outcome.
Challenge AJ to get you a better deal – contact Lesley Bowman on 01225 758222 or email email@example.com.
Like clouds heavy with rain and the brightness of a summer sky, our lives are made up of both darkness and light. When life throws some darkness our way, it can be hard to see through the clouds however, it’s at times like these that the best of us knuckle down and make sacrifices to do something positive and serve as an inspiration to others. Recently, AJ’s own Alice Buttling received some desperately sad news. Her step-sister Becky, who having fought breast cancer and been in remission for two years, was told that the cancer had returned and that it is so aggressive it is incurable.
Facing this diagnosis with awe-inspiring bravery and selflessness, Becky is determined to fight on. In emulation of Becky’s courage and resilience Alice has taken up a mighty challenge in a bid to raise money for Becky’s chosen charity, The Dorset County Hospital Charity.
Alice has set herself the goal of running every day in 2019, come rain or shine, with a target distance of 500 miles. Completing this Herculean task, alongside duties as a single mum of three and Agency MD, will be a truly impressive feat and one worthy of sponsorship. So many of us have felt the cruel touch of Cancer in our lives or witnessed it in the lives of our friends and family – not surprising given the fact there are more than 360,000 new reported cases in the UK every year.
If you would like to offer your support you can donate by visiting Alice’s JustGiving page below and follow her progress via Facebook. Alice has Attinger Jack cheering her on, along with her many other supporters and we hope many of you will also show your support for this exceptionally deserving cause.
January can be a tough month. Most of us are busy fending off the temptations which can derail our New Year’s resolutions and the dizzy heights of Christmas and New Year parties seem a distant memory. In this period there can be a parallel slump in both energy and response rates, but we’ve found a great way to beat those January Blues.
Like a jogger keen to shed some turkey and mince pie-related weight gain, the key is to get active early. This means the spirit of post-Christmas sales are still present. In previous years we’ve found that shopping momentum, driven by deals, can continue well into the third week of January. This can be a lucrative period, there are deals to attract customers and the dreaded January credit card bills haven’t yet dampened their enthusiasm.
We made the most of cheap deals from the papers closing the first weekend of January and encouraged our clients to keep spending, particularly during this first weekend. Following this strategy, we’ve achieved particularly great results in January for Cashmere Centre and H&B.
To hear more about how AJ can stave off your January Blues contact Lesley Bowman on 01225 758222 or email firstname.lastname@example.org.
No, thankfully global warming hasn’t reached its peak yet, we’re talking hot results. At Attinger Jack we’re helping our client Woolovers capitalise on their peak business season.
With winter’s chill approaching, knitwear becomes the most appreciated part of anyone’s wardrobe and for Woolovers it’s a crucial time for their sales. Woolovers have used AJ in the past but then parted to focus on a change of direction into brand and online. Though, when their results had fallen to a point of not being cost effective, they got back in touch. They wanted to see if we could bring back the cosy and comforting numbers they enjoyed when we worked together previously.
So, we did some analysis and came up with a low risk plan to see if we could warm things up again. We managed to secure cheap rates, better positions and new titles to test, as well as going back into banker titles like The Telegraph and testing some prime sites, like the OBC. Results were so strong that the budgets have increased, and press has again become a key driver on new customers. We think this quote from the client sums it up nicely….
‘Our previous Media agency wasn’t performing; the ROI’s had fallen to a level of negligible return and spend had declined to almost nothing. We moved the business back to AJ and immediately saw a difference. We worked to a tightened budget but they managed to deliver as much media coverage with positive ROI.
AJ have bought some great positions, which have really worked well, so much so, we have now increased the budget’.
We hear the CEO, regarding our efforts in the press, even quipped “It’s a licence to print money. Do it!”. It will make the cold winter mornings on our way to work that much easier knowing we deliver such brilliant results for our clients.
To hear more about how AJ can help you capitalise on press content contact Lesley Bowman on 01225 758222 or email email@example.com.
Hot on the heels of the last commercial ‘event’, Halloween, we’re fast approaching Black Friday. But how easily are consumers persuaded to part with their money?
Shoppers used to eagerly await the January sales for the post-Christmas bargains. Then the sales moved forward to Boxing Day, seeing the keenest camping out over Christmas to make sure they were at the head of the queue.
Now we have adopted Black Friday from the US. Starting as a single day flash sale of electrical goods the day after Thanksgiving, it extended quickly across every retail sector. Joined by Cyber Monday in recent years, the last weekend of November has become a pre-Christmas shopping bonanza. Last year spending increased by 6% over this period.
As the sales move earlier and earlier, starting even nearer the beginning of November this year, how does this impact Christmas sales? Do sales increase overall or simply move forward, leaving consumers shopped out by mid-December?
It would appear not, Boxing Day sales increased last year.
Clear trends are also appearing in pre-Christmas spending. Black Friday (or Black November?) has become a time people buy for themselves, leaving December to remain as the key time for buying gifts.
Can we therefore simply create ‘events’ and expect people to keep spending money? It seems we can.
Chinese Singles’ Day began in 2009 as a bargain day for young singletons. Held on the 11th November, maximising the single number (11.11), it is now the biggest shopping day of the year for all Chinese shoppers. Sales rocketed from $9 billion in 2014 to $18 billion just two years later.
So where is this going? Grey Monday, Pink Wednesday, Divorced Day……….?! Wherever it goes, consumers are keen to spend.
Find out how we can help you capitalise on that appetite. Contact Lesley Bowman on 01225 758222 or firstname.lastname@example.org.
AJ clients featured time and again among the business winners celebrated this week at the inaugural Express Home and Living Awards.
At a sumptuous lunch for 350 in Covent Garden’s elegant De Vere Grand Connaught Rooms, AJ found itself on the podium three times collecting awards for clients; more than any other agency attending the awards ceremony.
Alongside agency giants such as Mediacom and Mediavest, AJ punched well above its weight positioning its clients successfully in a range of categories. AJ’s well-crafted entries ensured its clients’ top-quality products and services were recognised up against well-known brand names such as John Lewis and Marks & Spencer.
AJ’s co-owner and Client Services Director, Ann Gardiner, hosted the agency’s table at the Awards:
“I’m so proud of what AJ and our clients achieved here today. I am pretty sure our table won the most awards, which shows just how well we stack up against larger, London-based agencies.”
David Salisbury triumphed as Best Outdoor Building Supplier. The judges recognised the company’s unrivalled technical innovation, describing its orangeries and outdoor rooms as ‘top quality, thermally efficient and designed to fit around customers’ lifestyles’.
New AJ client, Dream Doors picked up two awards, taking out the Best Money Saving Product and Best Kitchen Supplier awards. This is great news for a company looking to improve results, having recently appointed AJ to revive its direct response campaign. These awards underline its position as a leading supplier of stylish replacement doors, transforming kitchens at an affordable price.
AJ client finalists:
Best Money-Saving Product Kinetico Water Systems
Best Money-Saving Product Dream Doors
Best Outdoor Living Furniture Out & Out Original
Best Outdoor Building Supplier David Salisbury
Best Outdoor Building Supplier Eden Verandas
Best Retirement Living Solution Nationwide Mobility