As a business we’ve adapted pretty well to this new way of working and the team continues to be incredibly busy – so much so that our media partners tell us we are booking more space than any other DR agency out there.
It’s not all been plain sailing of course; IT can be frustrating and communicating remotely is never as easy as firing a quick question across the office. We’ve had to come up with solutions to the raft of problems that lockdown has created to ensure we maintain and deliver the range – and high standard – of services our clients are used to.
Regular phone contact, Zoom meetings and the continued swift turnaround from our creative head and studio team have ensured no time has been lost. And the media team has been quick to create schedules that make the most of the reduced rates and deals they have negotiated.
Helping our clients deal with lockdown. We know that clients rely on us for a vast range of services and support and we’ve been very quick to help them make the most of this new situation. We’ve looked carefully at the changes in how media is consumed at home to help clients maximise the new opportunities available. Considering each client individually, we’ve identified how their messages – and their preferred channels – could be adapted to suit this changing climate. Examples of this include focusing on leisure wear for one client, gift/treat ideas to cheer you or a loved one for another and a budget- friendly radio campaign for one of our gardening clients. For those clients unable to physically sell their products or services currently, we have suggested cost-effective ways that will maintain customer interest so they are front of mind once selling can resume.
Continuing communications We see a lot of success sending printed pieces by post to help generate new business which in the current climate, with everyone working from home, is no longer viable. So, rather than lose this contact stream we have re-created our printed pieces into digital books. Although not as tangible, they are easy for people to access and to read in their own time and a particularly useful tool as digital engagement in this climate now is higher than ever. And where we would usually supply clients with hard copies of their newspaper and magazine adverts, we have been supplying them with detailed digital presentations with the visuals and information so that everything they need, and would usually receive, is clear and concise and to hand.
Working with new clients We are delighted that, despite the lockdown, we have been approached by two new clients looking for immediate help with their direct response advertising. In both cases, we have been able to respond immediately and have produced ads for both, agreed budgets and created media schedules in the usual way, without any delays. We are very excited to be working with them both.
Even a ‘visit’ from the auditors hasn’t held us back Usually taking over the boardroom for a week, with all files and information close to hand, an audit from external accountants is a relatively straightforward process so we wondered how the remote experience might pan out. Whilst not the easiest of tasks undertaken remotely, we have managed to provide all the information required without too much difficulty and our financial controller – and the auditors – seem to have coped with the situation remarkably well and are still speaking to each other.
We hope our clients, old and new, and our partners would agree that we are continuing to offer and deliver the level of work and range of services they have become accustomed to and expect. In fact, we are in the process of sending out our client surveys to ask them precisely this so watch this space for further news to see how we are really doing..
It remains to be seen, of course, how long we will continue to work under lockdown but we are glad to report that here at AJ at least, it continues to be pretty much business as usual.