Happy to help where we can

An update from Alice Buttling, MD

As we emerge from lockdown we are looking at our business to see how we have held up. When lockdown began (something I never thought would happen and had no preparation for) all businesses were faced with fight or flight options and some had easier choices to make than others. 

What I quickly saw was that there were business who were determined to either make the best of the situation or ride the storm, and it became a bit of a mission of ours to help as many businesses as possible not only survive but come out of it in a strong position.   I genuinely wanted to help any small business who had been forced to close their doors to see whether newspaper advertising could help them and offer a new opportunity.  During the last 5 months we have worked with 6 new clients – all of them new to off-the-page advertising.  In addition, we have helped achieve fantastic growth for a number of clients who have found opportunities in the madness.

One of the things I am most proud of during this time is the resilience and determination we have shown as a business – and I am pleased to say that we have all benefitted from this.  Helping businesses, whether our existing clients or new business prospects, is a virtuous circle; it helps our team at AJ stay motivated and busy, it helps media owners by driving revenue, it helps the client themselves and of course it helps AJ to maintain turnover and income.

So I am grateful we are in this position because it has been very rewarding. It is by no means over and perhaps the hardest time is still to come, but through our performance during the last few months, I feel confident and excited that we can continue with the energy and enthusiasm to deal best with whatever is thrown at us next….

If you would like to discuss how we might help you during this time, please do not hesitate to get in touch on 01225 758222

The results speak for themselves

At AJ we base our whole business model around attribution and our clients’ results prove how effective this approach is.

When we start working with a client, we strongly encourage them to take this philosophy on board. To unlock the full roll-out potential of print media, it is crucial to have a strong understanding of where your sales come from. This understanding is garnered directly from results and assumptions of customer habits can hinder this process.

We started working with Charles Tyrwhitt last year and though they were well experienced in offering discount codes, we felt that obstacles were created for their customers in the way these codes were used in their ads. They had a mechanism in place which required consumers to type in a unique URL to access their offers. The thought process was that the customer would have saved the ad with the URL. However, we believed this was causing them to miss out on orders. We felt this was purely because the majority of customers would actually use Google Search to find Charles Tyrwhitt, which would instead take them to the homepage and therefore not allow access to the offers.

After suggesting a different approach to Charles Tyrwhitt, they agreed to test a code at checkout via the main site and the results now speak for themselves. Times Magazine sales increased by a whopping 415%. Metro sales also saw a phenomenal growth, up by 375%. These results have now put press firmly back on the plan for Charles Tyrwhitt in 2019.

To hear more about how AJ’s insights can deliver serious gains, contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.