When your TV campaign is running and you’re getting a good direct response, it’s easy to overlook the ‘Halo Effect’…. Read more »
Category: attribution
THE POWER OF ATTRIBUTION
In a world where customer journeys are increasingly complex and fragmented, attributing a cost or sale to a specific channel… Read more »
Do coupons in ads still work?
Back in the day, every direct response ad had a coupon but the growth of online sales has seen more… Read more »
What’s your best position?
First of all, let’s look at Display vs Classified. The rule of thumb is that only 40% of the readership… Read more »
The power of attribution
At AJ, we believe attribution is the key to successful DR and it’s at the heart of everything we do…. Read more »