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Category: attribution

TV boosts all other media

When your TV campaign is running and you’re getting a good direct response, it’s easy to overlook the ‘Halo Effect’…. Read more »


In a world where customer journeys are increasingly complex and fragmented, attributing a cost or sale to a specific channel… Read more »

Do coupons in ads still work?

Back in the day, every direct response ad had a coupon but the growth of online sales has seen more… Read more »

What’s your best position?

First of all, let’s look at Display vs Classified. The rule of thumb is that only 40% of the readership… Read more »


The power of attribution

At AJ, we believe attribution is the key to successful DR and it’s at the heart of everything we do…. Read more »