What’s your best position? A good advert position is more than just being “front half” or getting an “early right… Read more »
Category: Attribution
TV boosts all other media
When your TV campaign is running and you’re getting a good direct response, it’s easy to overlook the ‘Halo Effect’…. Read more »
THE POWER OF ATTRIBUTION
In a world where customer journeys are increasingly complex and fragmented, attributing a cost or sale to a specific channel… Read more »
Do coupons in ads still work?
Back in the day, every direct response ad had a coupon but the growth of online sales has seen more… Read more »