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Category: Creative

AI in advertising – friend or foe?

It’s no surprise to anyone that AI continues to grow and become ever more present in our everyday lives. Like… Read more »

The evolution of direct response advertising creative

Brand vs. direct response advertising creative, what’s the difference? In the short term at least, brand and direct response advertising… Read more »

Pantone colour of the year – Mocha Mousse

In their own words…”The Pantone Colour of the Year programme engages the design community and colour enthusiasts in conversation around… Read more »

Tim scoops creative award!

We are excited to announce that the inspirational work put in by our Creative Director, Tim Blackshaw has been recognised… Read more »

7 easy creative tweaks to make your ads more responsive

If you are seeing a drop off in response it pays to look at your creative to see if it’s… Read more »

Creative services with a difference. What will you find in the cupboard?

Good creative is more than just nice images, it’s an essential element of bringing a brand to life. We live… Read more »

AJ are awards finalists!

We’re thrilled to hear we are finalists in the Creative Bath Awards in not one but three categories! Not only… Read more »

Young woman smiling and waving

5 easy ways to boost your advertising results

At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »

creative team sat around a table discussing ideas

Delivering “good” advert creative is not good enough.

We count ourselves fortunate to work in an exciting, dynamic and creative industry.  The advertising landscape, along with the world… Read more »

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Christmas TV ads – is Kevin the Carrot still fresh? Can Tesco deliver?

This time of year really serves to remove any doubt that TV advertising still gets noticed and still makes an… Read more »