Brand vs. direct response advertising creative, what’s the difference? In the short term at least, brand and direct response advertising… Read more »
Category: Direct Response
The case for TV advertising – why e-commerce needs to look beyond online
E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »
7 easy creative tweaks to make your ads more responsive
If you are seeing a drop off in response it pays to look at your creative to see if it’s… Read more »
New streaming service launch could be just what advertisers need
Another day, another change to the TV advertising landscape….but this one is genuinely exciting. Everyone TV (the organisation leading the… Read more »
2024 advertising agency rankings revealed – AJ on the way up!
It’s official, AJ are heading up the rankings. We’re always striving to improve so we were thrilled to see we have… Read more »
Hitch a ride with TV Sponsorship
If you want to rise above your competitors, TV sponsorship is a sure fire way to make consumers notice you…. Read more »
AJ on a winning streak, yet more new clients jump onboard!
2024’s strong start continues into Spring as we welcome more new clients to the fold. Sorbus International approached us after… Read more »
How Media Agencies Can Track TV for Improved DR Campaigns.
We all know that TV advertising makes brands famous. A recognisable brand is great, but what about direct response advertisers… Read more »
What’s all this about Podcasts?!
The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »
5 easy ways to boost your advertising results
At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »