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Category: Direct Response

AJ on a winning streak, yet more new clients jump onboard!

2024’s strong start continues into Spring as we welcome more new clients to the fold.  Sorbus International approached us after… Read more »

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How Media Agencies Can Track TV for Improved DR Campaigns.

We all know that TV advertising makes brands famous.  A recognisable brand is great, but what about direct response advertisers… Read more »

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What’s all this about Podcasts?!

The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »

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5 easy ways to boost your advertising results

At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »

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AJ partners with News UK to make digital advertising DR friendly

For as long as digital advertising has been around we’ve been pitched it by numerous different outlets.  Whilst the visuals… Read more »


Use insert advertising to tell your customers more.

If you’re like our clients you have scores of wonderful things you want to say about your product range and… Read more »

Black Friday 2023 – tips and tricks to make this your best yet.

It might be a relatively new date in the UK diary but there is no doubt Black Friday has become… Read more »

Out of Touch or On the Button?

Hands up, who wants to be younger and sexier? Probably most of us and brands are no exception. But why… Read more »

Sorry to mention the C word..

…we really are… but advertisers who plan now will see the benefits of optimising their December advertising activity well into… Read more »

Return of the QR Code

Sometime in the 2010’s QR codes seemed to be the next big thing in advertising but they never really took… Read more »