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Category: Ideas

Delivering “good” advert creative is not good enough.

We count ourselves fortunate to work in an exciting, dynamic and creative industry.  The advertising landscape, along with the world… Read more »

2024 Advertising Predictions. What To Expect in the Coming Year.

When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »

Hallucinate – 2023 word of the year

You didn’t need a crystal ball to predict that Cambridge dictionary’s word of the year would be in someway related… Read more »

Christmas TV ads – is Kevin the Carrot still fresh? Can Tesco deliver?

This time of year really serves to remove any doubt that TV advertising still gets noticed and still makes an… Read more »

Black Friday 2023 – tips and tricks to make this your best yet.

It might be a relatively new date in the UK diary but there is no doubt Black Friday has become… Read more »

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Reach your customers with a leaflet campaign

Not reaching your customers effectively? A leaflet campaign could be the answer. What do you do when you know you… Read more »

Why go anywhere else?

While we may hanker after tropical climes, white sand and palm trees far away, there are equally beautiful places in… Read more »

Out of Touch or On the Button?

Hands up, who wants to be younger and sexier? Probably most of us and brands are no exception. But why… Read more »

Sorry to mention the C word..

…we really are… but advertisers who plan now will see the benefits of optimising their December advertising activity well into… Read more »

Trust me, I’m a doctor..

Does anyone say that any more and does it even make sense now? Trust used to be such a key… Read more »