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Category: Ideas

Creative services with a difference. What will you find in the cupboard?

Good creative is more than just nice images, it’s an essential element of bringing a brand to life. We live… Read more »

How advert positioning can boost your response.

What’s your best position? A good advert position is more than just being “front half” or getting an “early right… Read more »

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What’s all this about Podcasts?!

The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »

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5 easy ways to boost your advertising results

At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »

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AJ partners with News UK to make digital advertising DR friendly

For as long as digital advertising has been around we’ve been pitched it by numerous different outlets.  Whilst the visuals… Read more »

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Delivering “good” advert creative is not good enough.

We count ourselves fortunate to work in an exciting, dynamic and creative industry.  The advertising landscape, along with the world… Read more »

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2024 Advertising Predictions. What To Expect in the Coming Year.

When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »

Hallucinate – 2023 word of the year

You didn’t need a crystal ball to predict that Cambridge dictionary’s word of the year would be in someway related… Read more »

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Christmas TV ads – is Kevin the Carrot still fresh? Can Tesco deliver?

This time of year really serves to remove any doubt that TV advertising still gets noticed and still makes an… Read more »

Black Friday 2023 – tips and tricks to make this your best yet.

It might be a relatively new date in the UK diary but there is no doubt Black Friday has become… Read more »