The relationship you have with your Agency is an important one. And like any relationship, you both need to feel… Read more »
Category: Media planning
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
Are you spending too much on social media?
Social media gets a lot of attention, from both advertisers and consumers alike but does investment in the channel pay… Read more »
AJ’s guide to TV advertising opportunities
Struggling to tell your VOD from your CTV? Read on for AJ’s essential guide to the latest TV advertising opportunities…. Read more »
Make sure you stand out this Black Friday – 8 tips for success
It’s one of the busiest shopping days of the year, but how do you make sure your Black Friday campaign… Read more »
How to get more from your press advertising budget
Times have certainly changed. With falling press circulations, increased consumer choice and a cost of living crisis, some businesses we… Read more »
The case for TV advertising – why e-commerce needs to look beyond online
E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »
What does your favourite podcast say about you?
We love podcasts! We’ve all got our favourite and we’ll talk about them passionately until someone begs us to stop…but… Read more »
The AJ approach to TV campaign planning
If there’s one thing TV advertising is good at, it’s delivering numbers. Want millions of eyeballs on your ad? No problem, TV… Read more »
Make your budget work harder with short term press buying
Why should you consider buying short term press space when planning your next campaign? Despite declining circulations, press advertising is… Read more »