Whilst there are guiding principals when it comes to good direct response advert design, if you want to optimise your… Read more »
Category: Media planning
Commercial radio is booming
At AJ, we’re big fans of commercial radio and audio advertising. And we’re not alone, a recent data release from… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
Premium advert positioning doesn’t necessarily mean a premium price tag
If the goal of advertising is to get noticed, then a premium position for your press advert is often the… Read more »
5 common Direct Response Advertising mistakes (and how to fix them)
Look, we’ve been in this game a long time. The good, the bad and the ugly, you name it, we’ve… Read more »
AJ’s 2026 advertising predictions
Making predictions on the advertising industry in 2026 is no easy task. However, despite the rapidly changing advertising landscape and… Read more »
What “rage bait” means for your advertising
Online content left you hopping with anger? You’re not alone. Engulfed with mounting frustration and irritation when scrolling through social… Read more »
TV advertising campaigns supercharge other media
When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
How to approach Black Friday: A Strategic Guide
Black Friday has evolved from an American import into one of the most significant retail events in the UK calendar…. Read more »
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »