Skip to main content

Category: Media planning

A dusty road with many TV sets littered along it

How Media Agencies Can Track TV for Improved DR Campaigns.

We all know that TV advertising makes brands famous.  A recognisable brand is great, but what about direct response advertisers… Read more »

Microphone on purple background

What’s all this about Podcasts?!

The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »

Young woman smiling and waving

5 easy ways to boost your advertising results

At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »

elephant and a giraffe up a tree

AJ partners with News UK to make digital advertising DR friendly

For as long as digital advertising has been around we’ve been pitched it by numerous different outlets.  Whilst the visuals… Read more »

hand with remote control with a background of streaming service logos

Ads on streaming services – a win for everyone?

Amazon is the latest streaming service to announce the introduction of advertising to its platform.  However, Amazon have taken a… Read more »

sparkly sphere with 2024 written on it in gold

2024 Advertising Predictions. What To Expect in the Coming Year.

When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »

large target with person up a ladder hitting the bullseye

The TV Advertising Reach/Targeting Trade-off Myth

TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »

Competitors on TV but you’re not? Don’t get left behind..

Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »

Why press advertising is still relevant in a digital world.

It feels like press advertising can take a back seat when it comes to media planning.  But is this fair? … Read more »