Many of us don’t really give subtitles much thought, especially when it comes to TV commercials. However, to a significant… Read more »
Category: Media planning
Are the days of agency TV buyers numbered?
No. Of course not… However, there has been a significant development in the industry. ITV, Sky and Channel 4 have… Read more »
The streaming revolution: Why CTV offers huge opportunity for advertisers
The numbers speak for themselves, since 2021, TV streaming has surged by 71%. What started as a handful of ad-free… Read more »
Understanding VOD and maximising your TV advertising budget
As the media landscape evolves, it can be difficult to appreciate the benefits and potential pitfalls of each medium…. Read more »
The Longevity of TV advertising
The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »
Why creative testing is the key to successful direct response adverts.
Whilst there are guiding principals when it comes to good direct response advert design, if you want to optimise your… Read more »
Commercial radio is booming
At AJ, we’re big fans of commercial radio and audio advertising. And we’re not alone, a recent data release from… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
Premium advert positioning doesn’t necessarily mean a premium price tag
If the goal of advertising is to get noticed, then a premium position for your press advert is often the… Read more »
5 common Direct Response Advertising mistakes (and how to fix them)
Look, we’ve been in this game a long time. The good, the bad and the ugly, you name it, we’ve… Read more »