Skip to main content

Category: Media planning

Ads on streaming services – a win for everyone?

Amazon is the latest streaming service to announce the introduction of advertising to its platform.  However, Amazon have taken a… Read more »

2024 Advertising Predictions. What To Expect in the Coming Year.

When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »

The TV Advertising Reach/Targeting Trade-off Myth

TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »

Competitors on TV but you’re not? Don’t get left behind..

Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »

Why press advertising is still relevant in a digital world.

It feels like press advertising can take a back seat when it comes to media planning.  But is this fair? … Read more »