As the media landscape evolves, it can be difficult to appreciate the benefits and potential pitfalls of each medium…. Read more »
Category: TV
The Longevity of TV advertising
The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »
TV advertising is the most trusted medium
Thinkbox’s April Chart of the Month is talking our language – our two favourite topics: TV and trust. TV advertising… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
AJ’s new TV commercial
What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »
How “Traitors” got Gen Z watching linear TV
Recent weeks have seen much talk of deception, betrayal and murder here in the AJ office. Thanks to both our… Read more »
TV advertising campaigns supercharge other media
When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
AJ’s guide to TV advertising opportunities
Struggling to tell your VOD from your CTV? Read on for AJ’s essential guide to the latest TV advertising opportunities…. Read more »