From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
Category: TV
AJ’s new TV commercial
What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »
How “Traitors” got Gen Z watching linear TV
Recent weeks have seen much talk of deception, betrayal and murder here in the AJ office. Thanks to both our… Read more »
TV advertising campaigns supercharge other media
When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
AJ’s guide to TV advertising opportunities
Struggling to tell your VOD from your CTV? Read on for AJ’s essential guide to the latest TV advertising opportunities…. Read more »
The case for TV advertising – why e-commerce needs to look beyond online
E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »
The AJ approach to TV campaign planning
If there’s one thing TV advertising is good at, it’s delivering numbers. Want millions of eyeballs on your ad? No problem, TV… Read more »
Fox launches new streaming service in the UK
Fox has announced it is to bring its ad-supported streaming service, Tubi to UK audiences. In the coming weeks Tubi will… Read more »