Many of us don’t really give subtitles much thought, especially when it comes to TV commercials. However, to a significant… Read more »
Category: TV
Are the days of agency TV buyers numbered?
No. Of course not… However, there has been a significant development in the industry. ITV, Sky and Channel 4 have… Read more »
Sorry to mention the C word..
..we really are, but advertisers who plan now will see the benefits of optimising their December advertising activity well into… Read more »
The streaming revolution: Why CTV offers huge opportunity for advertisers
The numbers speak for themselves, since 2021, TV streaming has surged by 71%. What started as a handful of ad-free… Read more »
What’s behind the massive growth in TV advertising spend at AJ?
The past couple of years have seen a huge growth in TV advertising spend for our clients. Our experience tells… Read more »
Understanding VOD and maximising your TV advertising budget
As the media landscape evolves, it can be difficult to appreciate the benefits and potential pitfalls of each medium…. Read more »
The Longevity of TV advertising
The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »
TV advertising is the most trusted medium
Thinkbox’s April Chart of the Month is talking our language – our two favourite topics: TV and trust. TV advertising… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
AJ’s new TV commercial
What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »