If there’s one thing we’ve learnt it’s that there is no formula to predict what ads will be a hit… Read more »
Category: TV
Christmas TV ads – is Kevin the Carrot still fresh? Can Tesco deliver?
This time of year really serves to remove any doubt that TV advertising still gets noticed and still makes an… Read more »
TV campaigns go from strength to strength
As we return to a period of relative stability after a turbulent couple of years we have taken the time… Read more »
Competitors on TV but you’re not? Don’t get left behind..
Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »
Five facts about TV advertising..
These fiendish facts about TV advertising from Thinkbox might surprise you: No other form of advertising has the reach of… Read more »
TV boosts all other media
When your TV campaign is running and you’re getting a good direct response, it’s easy to overlook the ‘Halo Effect’…. Read more »
If you like a lot of chocolate on your biscuit..
Odds on a fair number of you reading this headline sang the next words to this slogan.. For the unfamiliar,… Read more »
Out of Touch or On the Button?
Hands up, who wants to be younger and sexier? Probably most of us and brands are no exception. But why… Read more »
Sorry to mention the C word..
…we really are… but advertisers who plan now will see the benefits of optimising their December advertising activity well into… Read more »
A big impact without a big budget
The reach and power of a TV advertising campaign is unbeatable but many marketing professionals are surprised when they find… Read more »