
Objectives


Reach a wider and untapped audience

Decrease the reliance on national press titles
Strategy
We designed a robust test insert campaign, based on a long-term strategy of running inserts in a variety of formats to achieve greater standout in national press, magazines and third-party mailings. Whilst tried and tested press titles formed part of the schedule, third party mailings were identified as an important channel that would allow access to a new audience. Subsequent campaigns were then refined, optimised and built upon after careful analysis and media planning on a continuous, ongoing basis.
Results
Over £2.7 million sales were generated by inserts alone, which makes this fairly new channel one of the most profitable for Aquability. Also because of this, inserts now form a key part of the Aquability schedule and played a vital role in providing leads throughout the national lockdown.

AJ have worked tirelessly to maximise results from our insert activity, recommending new mailings, thoroughly analysing results and proposing new creative ideas. It’s certainly paid off; results are getting better every year.