Reach a wider and untapped audience
Decrease the reliance on national press titles
We designed a robust test insert campaign, based on a long-term strategy of running inserts in a variety of formats to achieve greater standout in national press, magazines and third-party mailings. Whilst tried and tested press titles formed part of the schedule, third party mailings were identified as an important channel that would allow access to a new audience. Subsequent campaigns were then refined, optimised and built upon after careful analysis and media planning on a continuous, ongoing basis.
Over £2.7 million sales were generated by inserts alone, which makes this fairly new channel one of the most profitable for Aquability. Also because of this, inserts now form a key part of the Aquability schedule and played a vital role in providing leads throughout the national lockdown.