The gardening season is something of a mystery these days with the hottest weekend in Feb followed by a thick covering of snow a fortnight later, promises of Indian Summers combine with threats of Arctic blasts – so when should you start advertising for gardening products? We have found that the early bird can certainly catch the worm. You need a strong offer to tempt people, but with that you can certainly extend and maximise the garden season.
Out & Out starting selling their garden furniture in January this year– 2 months earlier than usual and we have had some amazing results to pre-order products. So we may not know what weather is around the corner, but being British we want to make sure we are ready to enjoy every drop of sunshine that comes our way.