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An update from Alice Buttling, MD

As we emerge from lockdown we are looking at our business to see how we have held up. When lockdown began (something I never thought would happen and had no preparation for) all businesses were faced with fight or flight options and some had easier choices to make than others. 

What I quickly saw was that there were business who were determined to either make the best of the situation or ride the storm, and it became a bit of a mission of ours to help as many businesses as possible not only survive but come out of it in a strong position.   I genuinely wanted to help any small business who had been forced to close their doors to see whether newspaper advertising could help them and offer a new opportunity.  During the last 5 months we have worked with 6 new clients – all of them new to off-the-page advertising.  In addition, we have helped achieve fantastic growth for a number of clients who have found opportunities in the madness.

One of the things I am most proud of during this time is the resilience and determination we have shown as a business – and I am pleased to say that we have all benefitted from this.  Helping businesses, whether our existing clients or new business prospects, is a virtuous circle; it helps our team at AJ stay motivated and busy, it helps media owners by driving revenue, it helps the client themselves and of course it helps AJ to maintain turnover and income.

So I am grateful we are in this position because it has been very rewarding. It is by no means over and perhaps the hardest time is still to come, but through our performance during the last few months, I feel confident and excited that we can continue with the energy and enthusiasm to deal best with whatever is thrown at us next….

If you would like to discuss how we might help you during this time, please do not hesitate to get in touch on 01225 758222