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Business insight

We take a look at your business from the outside in

Our Business Insight service offers a full analysis of your direct sales business. We provide a detailed report on how your business performs, alongside recommendations for improving your marketing activities.

Often, business owners and marketing directors know their marketing activities aren’t quite delivering what they need but they are too close to the situation to clearly see what needs to change. This is when seeking outside input can really pay dividends.

We’re direct response specialists. We pride ourselves on working harder and digging deeper into a client’s business than other agencies. Working so closely with direct sales businesses has given us huge amounts of insight into how they function. Whilst no two businesses are alike there is often common ground. We’re in a unique position to review and analyse businesses from a fresh perspective. 

As an agency firmly rooted in direct response, all proposals will be backed up with rationale and supported with case studies from our years of experience, helping you move your business forward with confidence. 

How to understand your customer's choices

To enhance your business insights, we offer comprehensive customer surveys that provide a deep understanding of your audience. These surveys reveal who your customers are, what motivates their purchasing decisions, and the factors that influence their choices. By gathering this valuable data, you can refine your marketing strategy and target new customers more effectively, driving growth and success.

Business Insight Processes

A Brief Survey

It starts with a brief survey that allows us to understand your heritage, your strengths and weaknesses and the challenges and opportunities you face. This allows us to involve the most relevant people within our team, ensuring you have the experts in the room when we meet.

Who will be involved?

A Business Insights report will give you access to industry experts. The team will be led by our MD Alice Buttling who has over thirty years experience of helping businesses realise their potential. Members of the media team with expertise in planning and buying press, TV, inserts, audio and digital campaigns will give input on advertising strategy and execution. The creative department with a wide spectrum of skills ranging from copywriting, photography, concept creation, logo design, advertising layouts, social media content and much more will advise on the direction, tone and look of your marketing materials.

Video Call

The next stage is a video meeting, we will tailor the Business Insights team (usually between 4 and 6 people) to your business requirements. During this meeting we will introduce you to AJ and delve deeper into the key areas affecting your business.

Strategy Review

Following the meeting we will work internally to asses the best course of action for your business. We will review your business from every angle and formulate a strategy, producing a roadmap that will allow you to optimise your marketing activity.

Report Presentation

We present our Business Insights Action Plan during a face to face meeting in our offices in Bath. You will receive a comprehensive report that details how to maximise your results from your marketing activities. We will provide recommendations and a guide to "next steps" which could include - CUSTOMER DATABASE PROFILING, CREATIVE REVIEW, DIGITAL MARKETING PROPOSAL, WEBSITE AUDIT, PR ACTIVITY, SOCIAL MEDIA RECOMMENDATIONS, CUSTOMER CONTACT STRATEGY. Our recommendations can be implemented by AJ, taken in house or passed on to other suppliers.

What's the cost?

We believe in straight-forward, transparent pricing. We also want our Business Insight service to be available to any growth driven company who needs it so we have priced it extremely competitively. The flat cost of just £1,500 allows you to gain valuable, impartial insights into your marketing activities which will pave the way for your future success. There is no obligation to use AJ for any service following the Business Insight report. You are free to proceed however best works for you.

We don’t just want to run ads and step away, we have a huge amount of knowledge and experience to share which helps our clients achieve more from their advertising. Often clients are too close to see where the cracks are and simple changes can make a big difference. We believe that by being an extension of our client’s marketing dept, we gain greater insight, the more we can help. The AJ Way.
Alice Buttling, Managing Director

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