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Attention grabbing

The art of delivering responsive creative

At AJ we offer free creative* to encourage clients to test and to make their ads perform to the best possible response level. The defining factor is delivering profitable advertising to ensure the process continues. It’s in everyone’s interest for the ads to be successful; the client, the media and at AJ. Our business model makes this more likely to deliver.

*Based on a minimum spend of £25K.

Can numbers relate to creative? When it comes to direct response, particularly at AJ – absolutely! The most attractive, clever ad doesn’t always generate the maximum response. In fact, sometimes the opposite. I’m aware of the need to maintain a brand’s image but the focus of all our ads is response. The number of enquiries is the benchmark of success for every piece of creative we produce.
Tim Blackshaw, Creative Director