At AJ, we’re continually looking at ways of squeezing as much value as we can out of a client’s marketing budget and finding new cost-effective routes to create as much revenue for our client’s businesses as possible.
For the majority of our clients, we encourage taking their enquiry database from either press or TV campaigns and creating two alternative “contact” strategies. Firstly, enquiries who have not converted to sales e.g. need more convincing and secondly, sale customers who could potentially purchase more.
To do this we use postcard mailings: a digitally printed A5 postcard that’s a contract-free, highly cost-effective print and post solution.