76%
of direct mail is read or looked at
Today’s marketing environment is noisy, consumers are inundated by thousands of marketing messages every day.
In order to stand above your competition, you need something that grabs, and more importantly, holds attention. Reliable, relatable and versatile, direct marketing is a crucial part of the media mix. Direct marketing provides a tangible touchpoint, helping advertisers to share messages, build relationships and develop trust in an impactful but non-intrusive way.
The AJ Approach
Our expertise in DM means we know how to craft creative and media strategy that gives direct marketing real impact. We have established a trusted supplier base that enables us to offer clients cost efficient, effective DM solutions. With a wealth of postal knowledge alongside a deep understanding of print and mailing production, we’re uniquely placed to deliver captivating direct marketing collateral that drives profitable campaigns.
58%
of direct mail is kept & used for future reference
75%
of direct mail is opened on first interaction
5%
of direct mail interactions inspire people to transact
When we launched our third business, Green Sun, AJ devised a great ‘Recommend a Friend’ postcard strategy targeting our existing customer database. The results were incredible. For a marketing spend of just over £2000, we generated £300k worth of sales. AJ’s team of creative thinkers and smart strategists are hard to beat.
