There is a TV ‘sweet spot’ which starts on Boxing Day and runs for another ten days. We tell you why it’s an ideal time to test TV ads.
The joyous hysteria of children unwrapping gifts has passed, the reserves of small talk used for the in-laws is running dangerously low and the coma-like state induced by the excess of Christmas feasting has rendered most of the population sofa-bound. The television now becomes the refuge of many, making it a great time to test TV – here’s why.
- Thanks to the holiday period the viewing figures for daytime television skyrockets, allowing ads to reach the working members of the public as well as the retired portion of the population.
- Due to this high TV viewing period there is a large inventory, therefore we can buy well below the market rate – typically 25% cheaper than normal. Boxing Day sales start here.
- It is a very responsive time. The spirit of generosity is flowing and with many being given money as a gift, the shopping is certainly not over yet. The still distant credit card bills coming at the end of January haven’t halted the ‘shopping mode’ many are still in.
We have a number of clients who have tested TV during this period with a very modest budget (£10 – £20k) and they have seen fantastic results. Some have barely come off air ever since. Apparently, the presents aren’t just for Christmas Day and for our clients, testing TV during this ‘sweet spot’ can be the gift that keeps on giving.
So, if you’ve tested TV before and have been disappointed with the results or you are considering getting on to TV but are concerned there may be risks and great expense, allow Attinger Jack to help.
We would create a low risk, robust, unbeatable value plan. It will be targeted, rationalised and totally unbiased. We have no contracts or share deals with any sales house, so everything you see on the plan is because we believe it will deliver for you. Our fantastic analytics tool allows us to track the results to your website and we can arrange a unique number for telephone enquirers.
Already have a commercial? We can offer feedback on this, free of charge, and would provide a production estimate for any edits that we would suggest. If you are new to TV then we offer a script to screen service, giving you low cost and highly effective direct response commercials.
The already calorific festive season just got sweeter. Let AJ help you tap into this lucrative period.
Contact Lesley Bowman on 01225 758222 or email lesley@aja.co.uk.