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Tag: tv advertising

The case for TV advertising – why e-commerce needs to look beyond online

E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »

The AJ approach to TV campaign planning

If there’s one thing TV advertising is good at, it’s delivering numbers. Want millions of eyeballs on your ad? No problem, TV… Read more »

AJ 2024 advertising predictions – how are we doing?

At the beginning of the year we made some predictions about the direction of advertising in 2024. As we’ve just past… Read more »

Fox launches new streaming service in the UK

Fox has announced it is to bring its ad-supported streaming service, Tubi to UK audiences. In the coming weeks Tubi will… Read more »

Hitch a ride with TV Sponsorship

If you want to rise above your competitors, TV sponsorship is a sure fire way to make consumers notice you…. Read more »

sparkly sphere with 2024 written on it in gold

2024 Advertising Predictions. What To Expect in the Coming Year.

When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »

Competitors on TV but you’re not? Don’t get left behind..

Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »

Five facts about TV advertising..

These fiendish facts about TV advertising from Thinkbox might surprise you: No other form of advertising has the reach of… Read more »

A big impact without a big budget

The reach and power of a TV advertising campaign is unbeatable but many marketing professionals are surprised when they find… Read more »

68% of Adults watch over 50 linear ads a week

If you’re not currently advertising on TV, now is the ideal time to take the plunge. The first lockdown saw… Read more »