People talk about TV and the ‘halo’ effect that it has on all your other media spend but how much do you need to spend for that to happen? Actually, if you get it right in terms of creative and planning, not much.
We have introduced four of our press clients to TV so far this year, with the first month’s media spend being around 15k (production costs of commercials have ranged from 5 to 20k) and they have all had their best ever sales months whilst they have been on TV.
This is most remarkable for Aquability, who spend over 2 million a year in press, inserts and online and have been doing so for 20 years. Aquability went on air in July and had their best EVER month of sales with just 10k of TV spend. So what made Aquability take the plunge into TV after so long? Their sister company, Eden Verandas, went on air in March and have remained on air ever since due to the huge uplift in brand search and sales that the TV campaign has created.
So, if you are stuck in a rut with your current media plan, then 25k could change your business dramatically. Why not give us a call to discuss how we could help with our seamless script-to-screen service?