We are often asked about pricing for Display and we have lots of clients who love the idea of Display and have tested it over the years but in the majority of cases the Classified sections deliver the best results in terms of cost per response.
At AJ we are totally focussed on delivering the most efficient media schedule and therefore 75% of our ads run in Classified sections, albeit with many of the ads running facing or under matter as we negotiate hard on this. However, you will always miss a proportion of the readership in these sections so it is a balance and you need to know exactly when the offer of a short term Display site will stack up.
For example, Times Pages in Display are 250% more expensive than Classified and you could be just pages ahead – this will never give you a better result. Daily Telegraph front page and back page solus sites are 100% more expensive than a 25 x 4 in the Saturday section – so this absolutely does. The ads look great, punch way above their weight and they are amazing value: win, win. Which is why on one of the biggest news days in the last few weeks, the day after Boris’s so called announcements, we had not only the front page, but the back page too.
So if your schedule lacks some smart buying, or you have the desire for a bit more brand exposure – but you still need results – then give us a call.