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A different culture

A unique focus on client ROI

At AJ we put client development at the centre of our approach. We aim to gain a deep understanding of every business we work with so we are best placed to produce successful advertising campaigns.  Our unique approach combines strategic media planning and buying, creative innovation, rigorous testing and data-driven analysis to maximise client ROI.

We’ve built our reputation as one of the UK’s leading independent advertising agencies on a simple principle: your growth is our growth. That’s why we pour expertise, passion and determination into every campaign we create. We succeed only when you succeed – and that’s exactly how we like it.

 


Key Stats

95%

Average score in our Client Satisfaction Performance Survey

TOP 10

AJ’s ranking in Nielsen's New Business Growth report

40

years of direct response experience

12

clients chose to return to AJ

We research competitors, the market, and client results.

We create responsive, effective advertising. Having placed over 180,000 ads – we know what works.

We test all areas channels, titles, positions, sizes, offer, copy.

We collect robust data process, analyse, learn, plan.

We then repeat once we have a high performing campaign delivering pre-agreed KPI’s, we work hard to keep it on track.

This approach ensures we react quickly and effectively to ever-changing markets.

Our points of difference

  • We research your business, your market and your customers so we can really understand how best to communicate with your target audience
  • We believe in the effectiveness of our ads so creative concepts are free
  • We provide you with a suite of artwork in different sizes so testing is unrestricted
  • We plan and buy media based only on thorough results analysis
  • We encourage testing and work with you to develop creative and media strategy for optimum ROI
  • We believe continued and sustainable client growth is the route to success

 

Donald Russell
We moved our OTP buying to AJ in an attempt to revive a channel that had previously performed well but was suffering declining response and increasing CPAs. Their creative options and media buying rates have already breathed new life into our activity. They understand our brand and the challenges we face.

MAKING THE NUMBERS COUNT

Understanding our clients’ results, targets and margins means we offer unique insight, maximising every opportunity to make the most of their budgets. Our media team is passionate about circulations, CPT, buying rates, responses, sales values and ROI. Results and analysis are our foundation and this approach equips us to negotiate the best rates for our clients. We have no contracts or share deals with any media owners so there is only ever one reason a channel or title would be on a plan, because we believe it will work.
Alice Buttling, Managing Director