95%
Average score in our Client Satisfaction Performance Survey
At AJ we put client development at the centre of our approach. We aim to gain a deep understanding of every business we work with so we are best placed to produce successful advertising campaigns. Our unique approach combines strategic media planning and buying, creative innovation, rigorous testing and data-driven analysis to maximise client ROI.
We’ve built our reputation as one of the UK’s leading independent advertising agencies on a simple principle: your growth is our growth. That’s why we pour expertise, passion and determination into every campaign we create. We succeed only when you succeed – and that’s exactly how we like it.
Average score in our Client Satisfaction Performance Survey
AJ’s ranking in Nielsen's New Business Growth report
years of direct response experience
clients chose to return to AJ
We research competitors, the market, and client results.
We create responsive, effective advertising. Having placed over 180,000 ads – we know what works.
We test all areas channels, titles, positions, sizes, offer, copy.
We collect robust data process, analyse, learn, plan.
We then repeat once we have a high performing campaign delivering pre-agreed KPI’s, we work hard to keep it on track.
We moved our OTP buying to AJ in an attempt to revive a channel that had previously performed well but was suffering declining response and increasing CPAs. Their creative options and media buying rates have already breathed new life into our activity. They understand our brand and the challenges we face.
MAKING THE NUMBERS COUNT
Understanding our clients’ results, targets and margins means we offer unique insight, maximising every opportunity to make the most of their budgets. Our media team is passionate about circulations, CPT, buying rates, responses, sales values and ROI. Results and analysis are our foundation and this approach equips us to negotiate the best rates for our clients. We have no contracts or share deals with any media owners so there is only ever one reason a channel or title would be on a plan, because we believe it will work.