There’s no denying that falling circulations, the implementation of GDPR and the rise in digital opportunities have had an impact… Read more »
Hot off the press
Our news and views on the business of DR
The Longevity of TV advertising
The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »
TV advertising is the most trusted medium
Thinkbox’s April Chart of the Month is talking our language – our two favourite topics: TV and trust. TV advertising… Read more »
Alice wins a South West Leadership Award!
We’d like to send our massive congratulations to Alice who picked up a South West Leadership Award at a ceremony… Read more »
Artworker needed – maternity cover!
We are seeking an experienced and highly organised Artworker, ideally with an advertising background, to join our creative team to… Read more »
Conversations with Alice Buttling: Ep. 1, The use of AI
Introducing our new video series, Conversations with Alice Buttling. As our Managing Director, Alice brings a wealth of expertise across business… Read more »
Why creative testing is the key to successful direct response adverts.
Whilst there are guiding principals when it comes to good direct response advert design, if you want to optimise your… Read more »
Commercial radio is booming
At AJ, we’re big fans of commercial radio and audio advertising. And we’re not alone, a recent data release from… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
AJ’s new TV commercial
What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »