Happy belated RAJAR day to all those who celebrate (we certainly do!). Despite myriad of visual alternatives, radio listening isn’t… Read more »
Hot off the press
Our news and views on the business of DR
What you need to know about adding subtitles to your ads
Many of us don’t really give subtitles much thought, especially when it comes to TV commercials. However, to a significant… Read more »
Are the days of agency TV buyers numbered?
No. Of course not… However, there has been a significant development in the industry. ITV, Sky and Channel 4 have… Read more »
Why great advertising copy matters more than ever before
In today’s ever-changing and challenging communications industry we’re all looking for efficiencies. Naturally, there’s a temptation to hand copywriting over… Read more »
Getting creative with AI – what you need to know
Now that AI has its feet firmly under the table of creative businesses up and down the country, it’s a… Read more »
Q1 RAJAR results
The Q1 RAJAR results are in, buckle up for the highlights… Radio continues to prove its power as one of… Read more »
Conversations with Alice Buttling: Ep. 2, Business Insights
Here is the second episode in our series: Conversations with Alice Buttling. This week the focus is business insights and… Read more »
Sorry to mention the C word..
..we really are, but advertisers who plan now will see the benefits of optimising their December advertising activity well into… Read more »
The streaming revolution: Why CTV offers huge opportunity for advertisers
The numbers speak for themselves, since 2021, TV streaming has surged by 71%. What started as a handful of ad-free… Read more »
What’s behind the massive growth in TV advertising spend at AJ?
The past couple of years have seen a huge growth in TV advertising spend for our clients. Our experience tells… Read more »