If the goal of advertising is to get noticed, then a premium position for your press advert is often the… Read more »
Hot off the press
Our news and views on the business of DR
5 common Direct Response Advertising mistakes (and how to fix them)
Look, we’ve been in this game a long time. The good, the bad and the ugly, you name it, we’ve… Read more »
A brand new website for Creative Cupboard
Website design is one of our favourite challenges. It gives our creative team the opportunity to really get under the… Read more »
AJ’s 2026 advertising predictions
Making predictions on the advertising industry in 2026 is no easy task. However, despite the rapidly changing advertising landscape and… Read more »
What “rage bait” means for your advertising
Online content left you hopping with anger? You’re not alone. Engulfed with mounting frustration and irritation when scrolling through social… Read more »
How “Traitors” got Gen Z watching linear TV
Recent weeks have seen much talk of deception, betrayal and murder here in the AJ office. Thanks to both our… Read more »
Pantone colour of the year
The folks at Pantone have once again picked a controversial hue as their “colour of the year”. They’ve sat, debated… Read more »
Our top tips for a top January
We know January is probably the last thing you want to be thinking of right now but it’s just round… Read more »
AJ in 2025 – our year, by our team
We’ve had a truly fantastic 2025. And like everyone else, we’re always ecstatic with a new client acquisition or a… Read more »
From brief to breakthrough – advertising creative that inspires action
Creating impactful advertising is a process that’s part art, part science. Our creative team might be wizards when it comes… Read more »