Digital

There are almost 4.57 billion active internet users, encompassing 59% of the global population. It’s not a question of if or when you should be engaging in digital, but rather how and where. The digital world is always changing according to the demands of users and, with that in mind, we work closely with our clients to see how we can adapt and take advantage of this.

With the reach and targeting options available to us, no matter what the goal is or who the audience, digital marketing should be a part of any effective campaign. Working alongside other channels, digital marketing can support offline media, seamlessly harvesting the demand created by offline ads and maximising online ROI.

Key stats

95%

of all online interactions start with a search engine

60%

of UK consumers have made a purchase online because of a marketing email they have received

74%

of UK adults say they look up a brand online with their smartphone, laptop or tablet during or just after a TV ad airs

70%

of marketers are actively investing in content marketing

Source: NewsWorks

Digital Options

PPC (e.g Google search)

Pay per click is a form of paid online advertising that can supply you with fast, high-quality traffic, making it a perfect marketing tool for your business. There are several types of PPC ads, but one of the biggest is paid search. These ads appear when consumers input relevant keywords into a search engine like Google and you only pay when your ad is clicked. For any business being on the first page of a search engine is vital.

Email Marketing (targeting internal database or a trusted third party)

Whether it’s for commercial or information purposes, marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Display (e.g. re-marketing)

When done well, display advertising is an essential element of any online strategy. Its versatility offers you the power to showcase your brand creatively across the internet to thousands, whether to a completely new audience or a custom audience who has previously visited your site but not yet converted. Display ads and display marketing can range from simple static images and animations to videos and interactive applications.

Paid Socials (e.g. Instagram, LinkedIn)

Social media is the perfect tool to increase your online visibility and engage with a targeted audience in a unique way. It enables you to share content in a variety of formats but most importantly interact and build relationships with new and existing customers.

SEO (Search Engine Optimisation)

It's the practice of increasing both the quality and quantity of website traffic. Research and analysis of your website, the target audience and the competition inform a search engine optimisation campaign. The next step is to formulate a plan to adjust content, enhance design and improve site health.