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Podcast Advertising

A uniquely engaged audience

Build relationships and inspire action

Podcast advertising offers the perfect way to connect with your target audience in a way that gets results, for businesses large and small. Whoever your ideal customer is, you’re sure to find a podcast that reaches them. 

With huge targeting potential and access to audiences beyond the screen, podcasts are an extremely useful tool for adding incremental reach to your campaigns. 

Our in-house podcast team know how to deliver campaigns that produce impressive results. From media planning and buying to scriptwriting and production, we can take care of the process from start to finish. All you need to do is give us the brief.

70%

of podcast listeners are ABC1

21.2M

regular podcast listeners in the UK

80%

of podcast listeners trust recommendations from the host*

95%

of regular podcast listeners have taken action after hearing a podcast ad

Podcast opportunities

Host Read Sponsorship

Also known as host-read ads, sponsor reads, live reads or sponsorships. Host-read sponsorships are longer, editorialised commercial messages delivered by the podcast host. Close collaboration between the podcaster and creative team means we are able to deliver an authentic sounding message that works organically with the podcast content, building trust and raising awareness.

Spot ads

Similar to traditional radio ads, pre-produced podcast advertising messages are placed pre, post or mid episode. Ads typically run for 15-30 seconds and are inserted into shows meeting targeting criteria. Pre-recorded ads can be “baked-in” (permanently added to the audiofile) or inserted dynamically to reach a specified target audience for a limited period to meet time sensitive campaign objectives.

Branded content

The brand, advertising team and podcast producers collaborate to create branded content to feature within an episode. A larger investment is required than either spot ads or host-read sponsorship but the bespoke nature of the content means advertisers reap the benefits by making their messaging more engaging, memorable and trustworthy.