24M
adults are reached by National press weekly
For businesses focused on growth and ROI, press remains one of the most cost effective advertising channels. In a world where audience attention is fleeting, print adverts command attention for 2.5 times longer than digital ads. As the most trusted advertising medium, press creates an ideal environment to engage with your audience and drive quality responses – whether you’re seeking leads, appointments, footfall, or sales.
Beyond its direct impact, advertising in newspapers and magazines serves as a crucial touchpoint in multi-channel marketing campaigns, creating a powerful halo effect. Research demonstrates its amplifying effect on other channels: press advertising doubles the effectiveness of TV campaigns and quadruples the impact of online display advertising.
The AJ approach to press advertising
As a full-service agency, we know the creative and media strategy that makes press advertising work. Our media team lives and breathes the metrics that matter – from circulations and CPT to buying rates, response rates, sales values, and ROI. This expertise enables us to maximize every opportunity and negotiate the very best rates across all publications. Through deep analysis and results-driven thinking, we develop press campaigns that deliver.
Key stats
71%
of people trust what they see in Newsbrands
60%
60% of readers claim to consume no other forms of media than a newspaper
3x
is an average ROI when adding a newspaper to a campaign
Source: NewsWorks
