24M
adults are reached by National press weekly
If you are looking to grow your business and ROI is your main focus then press is still king. It is the most trusted medium, creating the perfect environment to talk to your audience and achieve quality response, whether leads, appointments, footfall or sales. No other marketing channel can hold the attention of a fleeting audience in a relevant environment like press and magazines – print Newsbrands are viewed 2.5 times longer than digital ads. Press also is a vital contact point in a multiple channel marketing campaign and creates a halo effect that achieves awareness. And,according to research, newspapers make TV twice as effective and online display four times more effective.
We are a full service agency and provide a ‘from the ground up’ approach to our press campaigns. Our media team is passionate about circulations, CPT, buying rates, responses, sales values, ROI – results and analysis are our foundation. Understanding our clients’ targets and results means we offer unique insight and know how to maximise every opportunity. This equips us to negotiate the best rates for our clients across all titles.
Key stats
71%
of people trust what they see in Newsbrands
60%
60% of readers claim to consume no other forms of media than a newspaper
3x
is an average ROI when adding a newspaper to a campaign
Source: NewsWorks
