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The power of print

Press is cost effective and delivers on ROI

If you are looking to grow your business and ROI is your main focus then press is still king. It is the most trusted medium, creating the perfect environment to talk to your audience and achieve quality response, whether leads, appointments, footfall or sales. No other marketing channel can hold the attention of a fleeting audience in a relevant environment like press and magazines – print Newsbrands are viewed 2.5 times longer than digital ads. Press also is a vital contact point in a multiple channel marketing campaign and creates a halo effect that achieves awareness. And,according to research, newspapers make TV twice as effective and online display four times more effective.

We are a full service agency and provide a ‘from the ground up’ approach to our press campaigns. Our media team is passionate about circulations, CPT, buying rates, responses, sales values, ROI – results and analysis are our foundation. Understanding our clients’ targets and results means we offer unique insight and know how to maximise every opportunity. This equips us to negotiate the best rates for our clients across all titles.

Key stats


adults are reached by National press weekly


of people trust what they see in Newsbrands


60% of readers claim to consume no other forms of media than a newspaper


is an average ROI when adding a newspaper to a campaign

Source: NewsWorks

Press options

Regional Press

Targeting geographic audiences in the heart of communities: Footfall/Retail. Higher CPT.

National Press

Broad reach/low CPT. cost effective. Day by day results. Flexibility.


Target specific industries and age groups in a glossy high-quality finish / stays in the home longer / longer lead times / relaxed captive audience.

AJ have provided me with an excellent, customised service. They have taken the time to understand our business and then develop a strategy to meet our business objectives. AJ has a dynamic, progressive mindset to find the best solution for their customers. I highly recommend them.