10X
more response typically using the same creative in Press
In an increasingly digital world, insert advertising offers a unique opportunity to put a tangible message directly into the hands of your target audience, allowing you to build strong connections and create a lasting impression. The flexibility of creative execution means that whatever your marketing objective, there is a format that is perfect for the job. And the sheer number of mailing opportunities available make reaching future customers a piece of cake.
As a media independent, our approach to insert campaign planning and buying is 100% client focused. We don’t have any sales contracts, deals or binding media partnerships so we can be truly impartial with our recommendations. Each and every strategy we recommend is custom-built from the ground up, leveraging data from industry bodies such as JICMAIL and the DMA so campaigns are precisely aligned with your specific business objectives.
Key Stats
95%
cheaper than DM on a CPT basis on average
5X
on average a piece of DM is interacted with*
56%
of inserts into the home are still there 28 days later*
*Source: JICMAIL
