The podcast is HUGE. Millions of people listen to them every single day but brands are only just waking up… Read more »
Our news and views on the business of DR
5 easy ways to boost your advertising results
At some point your brand is likely to experience declining advertising results. When it does it pays to go right back… Read more »
AJ partners with News UK to make digital advertising DR friendly
For as long as digital advertising has been around we’ve been pitched it by numerous different outlets. Whilst the visuals… Read more »
Ads on streaming services – a win for everyone?
Amazon is the latest streaming service to announce the introduction of advertising to its platform. However, Amazon have taken a… Read more »
Delivering “good” advert creative is not good enough.
We count ourselves fortunate to work in an exciting, dynamic and creative industry. The advertising landscape, along with the world… Read more »
Linear TV still packs a punch
Most of us have been excited to see the phenomenal success of ITV’s “Mr Bates vs the Post Office”. Is… Read more »
Peach Fuzz – Pantone Colour of 2024
Global colour system manufacturer Pantone has announced Peach Fuzz (also known by the catchy TCX 13-1023 reference ) as its… Read more »
2024 Advertising Predictions. What To Expect in the Coming Year.
When you work as far in advance as we do it sometimes feels like the “New Year” has been with… Read more »
The TV Advertising Reach/Targeting Trade-off Myth
TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »
Hallucinate – 2023 word of the year
You didn’t need a crystal ball to predict that Cambridge dictionary’s word of the year would be in someway related… Read more »