When your TV campaign is running and you’re getting a good direct response, it’s easy to overlook the ‘Halo Effect’…. Read more »
Hot off the press
Our news and views on the business of DR
Reach your customers with a leaflet campaign
Not reaching your customers effectively? A leaflet campaign could be the answer. What do you do when you know you… Read more »
If you like a lot of chocolate on your biscuit..
Odds on a fair number of you reading this headline sang the next words to this slogan.. For the unfamiliar,… Read more »
Not just any advertising – this is TV advertising
Every strong relationship centres around trust, the relationship between brand and consumer is no exception. TV advertising can help build… Read more »
Will sending fewer emails save the world?
Behind the scenes, we’re always looking at ways to run our business in a more sustainable and planet friendly way…. Read more »
Why go anywhere else?
While we may hanker after tropical climes, white sand and palm trees far away, there are equally beautiful places in… Read more »
Out of Touch or On the Button?
Hands up, who wants to be younger and sexier? Probably most of us and brands are no exception. But why… Read more »
Boost ROI with Radio
Here at AJ we think radio advertising doesn’t appear on as many media schedules as it deserves to. Just because a… Read more »
Introducing our new service Creative Cupboard…
Welcome to our brand new creative services arm of the business, Creative Cupboard. We have a wealth of talent within… Read more »
Sorry to mention the C word..
…we really are… but advertisers who plan now will see the benefits of optimising their December advertising activity well into… Read more »