TV gets a lot of love because of its enormous advertising reach. It’s widely accepted that if you want to… Read more »
Hot off the press
Our news and views on the business of DR
Hallucinate – 2023 word of the year
You didn’t need a crystal ball to predict that Cambridge dictionary’s word of the year would be in someway related… Read more »
Small budgets can lead to big reactions
If there’s one thing we’ve learnt it’s that there is no formula to predict what ads will be a hit… Read more »
Christmas TV ads – is Kevin the Carrot still fresh? Can Tesco deliver?
This time of year really serves to remove any doubt that TV advertising still gets noticed and still makes an… Read more »
TV campaigns go from strength to strength
As we return to a period of relative stability after a turbulent couple of years we have taken the time… Read more »
Competitors on TV but you’re not? Don’t get left behind..
Brands who invest in TV reap big rewards. With the battle for consumer attention fiercer than ever there is nothing… Read more »
Use insert advertising to tell your customers more.
If you’re like our clients you have scores of wonderful things you want to say about your product range and… Read more »
Black Friday 2023 – tips and tricks to make this your best yet.
It might be a relatively new date in the UK diary but there is no doubt Black Friday has become… Read more »
Why press advertising is still relevant in a digital world.
It feels like press advertising can take a back seat when it comes to media planning. But is this fair? … Read more »
Five facts about TV advertising..
These fiendish facts about TV advertising from Thinkbox might surprise you: No other form of advertising has the reach of… Read more »