Last week, Account Manager Kat headed to the RadioCentre’s “Tuning In” conference to hear all the latest developments in audio… Read more »
Hot off the press
Our news and views on the business of DR
Conversations with Alice Buttling: EP. 3, The overlooked value of trusted media in a digital world
In the latest of our “Conversations…” series Alice takes a look at why impressions don’t always translate to consumer action… Read more »
Why advertisers shouldn’t ignore the role of data in creative strategy.
Too many people in advertising believe that there is no role for data when it comes to a great creative… Read more »
Why TV sponsorship gives brands a boost
Looking to steal a march on the competition? TV sponsorship is one of the most effective ways of making sure… Read more »
What media can you rely on for the best campaign ROI?
Sometimes a graph comes along that says it all…When it comes to illustrating the differences in expected campaign ROI you… Read more »
Hold on to your hats… it’s the Q2 RAJAR release
Happy belated RAJAR day to all those who celebrate (we certainly do!). Despite myriad of visual alternatives, radio listening isn’t… Read more »
What you need to know about adding subtitles to your ads
Many of us don’t really give subtitles much thought, especially when it comes to TV commercials. However, to a significant… Read more »
Are the days of agency TV buyers numbered?
No. Of course not… However, there has been a significant development in the industry. ITV, Sky and Channel 4 have… Read more »
Why great advertising copy matters more than ever before
In today’s ever-changing and challenging communications industry we’re all looking for efficiencies. Naturally, there’s a temptation to hand copywriting over… Read more »
Getting creative with AI – what you need to know
Now that AI has its feet firmly under the table of creative businesses up and down the country, it’s a… Read more »