Happy belated RAJAR day to all those who celebrate (we certainly do!). Despite myriad of visual alternatives, radio listening isn’t… Read more »
Author: Helen Gower
What you need to know about adding subtitles to your ads
Many of us don’t really give subtitles much thought, especially when it comes to TV commercials. However, to a significant… Read more »
Are the days of agency TV buyers numbered?
No. Of course not… However, there has been a significant development in the industry. ITV, Sky and Channel 4 have… Read more »
Why great advertising copy matters more than ever before
In today’s ever-changing and challenging communications industry we’re all looking for efficiencies. Naturally, there’s a temptation to hand copywriting over… Read more »
Getting creative with AI – what you need to know
Now that AI has its feet firmly under the table of creative businesses up and down the country, it’s a… Read more »
Q1 RAJAR results
The Q1 RAJAR results are in, buckle up for the highlights… Radio continues to prove its power as one of… Read more »
The streaming revolution: Why CTV offers huge opportunity for advertisers
The numbers speak for themselves, since 2021, TV streaming has surged by 71%. What started as a handful of ad-free… Read more »
What’s behind the massive growth in TV advertising spend at AJ?
The past couple of years have seen a huge growth in TV advertising spend for our clients. Our experience tells… Read more »
Findings of first ever large-scale research into UK podcast advertising revealed.
We love podcasts, but a lot of the podcast advertising research is still heavily based on US audiences, and there’s… Read more »
Understanding VOD and maximising your TV advertising budget
As the media landscape evolves, it can be difficult to appreciate the benefits and potential pitfalls of each medium…. Read more »