Helen Gower, Author at Attinger Jack

What’s behind the massive growth in TV advertising spend at AJ?

The past couple of years have seen a huge growth in TV advertising spend for our clients. Our experience tells… Read more »

As the media landscape evolves, it can be difficult to appreciate the benefits and potential pitfalls of each medium…. Read more »

The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »

There’s no denying that falling circulations, the implementation of GDPR and the rise in digital opportunities have had an impact… Read more »

We’d like to send our massive congratulations to Alice who picked up a South West Leadership Award at a ceremony… Read more »

Whilst there are guiding principals when it comes to good direct response advert design, if you want to optimise your… Read more »

At AJ, we’re big fans of commercial radio and audio advertising. And we’re not alone, a recent data release from… Read more »

From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »

What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »

If the goal of advertising is to get noticed, then a premium position for your press advert is often the… Read more »