Whilst there are guiding principals when it comes to good direct response advert design, if you want to optimise your… Read more »
Author: Helen Gower
Commercial radio is booming
At AJ, we’re big fans of commercial radio and audio advertising. And we’re not alone, a recent data release from… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
AJ’s new TV commercial
What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »
Premium advert positioning doesn’t necessarily mean a premium price tag
If the goal of advertising is to get noticed, then a premium position for your press advert is often the… Read more »
5 common Direct Response Advertising mistakes (and how to fix them)
Look, we’ve been in this game a long time. The good, the bad and the ugly, you name it, we’ve… Read more »
A brand new website for Creative Cupboard
Website design is one of our favourite challenges. It gives our creative team the opportunity to really get under the… Read more »
AJ’s 2026 advertising predictions
Making predictions on the advertising industry in 2026 is no easy task. However, despite the rapidly changing advertising landscape and… Read more »
What “rage bait” means for your advertising
Online content left you hopping with anger? You’re not alone. Engulfed with mounting frustration and irritation when scrolling through social… Read more »
How “Traitors” got Gen Z watching linear TV
Recent weeks have seen much talk of deception, betrayal and murder here in the AJ office. Thanks to both our… Read more »