Curious about podcast advertising but not sure where to start? We’ll help you harness this dynamic and profitable medium to… Read more »
Author: Helen Gower
Six reasons why your advertising schedule should include print.
With other media channels seeing continuous and rapid innovation it’s easy to see why some advertisers struggle to get excited… Read more »
AI in advertising – friend or foe?
It’s no surprise to anyone that AI continues to grow and become ever more present in our everyday lives. Like… Read more »
The evolution of direct response advertising creative
Brand vs. direct response advertising creative, what’s the difference? In the short term at least, brand and direct response advertising… Read more »
Pantone colour of the year – Mocha Mousse
In their own words…”The Pantone Colour of the Year programme engages the design community and colour enthusiasts in conversation around… Read more »
How to make sure your media strategy packs a punch
Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »
Advertising in 2024 – Our year by our team
As the year draws to a close we are bombarded by industry retrospectives, usually written by CEOs, MDs and “industry… Read more »
Are you spending too much on social media?
Social media gets a lot of attention, from both advertisers and consumers alike but does investment in the channel pay… Read more »
AJ’s guide to TV advertising opportunities
Struggling to tell your VOD from your CTV? Read on for AJ’s essential guide to the latest TV advertising opportunities…. Read more »
Winning creative – why standout advertising still matters
We live in a chaotic, speedy, noisy world. TV ads, billboards, ads in our social media feeds, online pop-ups, radio… Read more »