Many of us don’t really give subtitles much thought, especially when it comes to TV commercials. However, to a significant… Read more »
Author: Helen Gower
Are the days of agency TV buyers numbered?
No. Of course not… However, there has been a significant development in the industry. ITV, Sky and Channel 4 have… Read more »
Why great advertising copy matters more than ever before
In today’s ever-changing and challenging communications industry we’re all looking for efficiencies. Naturally, there’s a temptation to hand copywriting over… Read more »
Getting creative with AI – what you need to know
Now that AI has its feet firmly under the table of creative businesses up and down the country, it’s a… Read more »
Q1 RAJAR results
The Q1 RAJAR results are in, buckle up for the highlights… Radio continues to prove its power as one of… Read more »
What’s behind the massive growth in TV advertising spend at AJ?
The past couple of years have seen a huge growth in TV advertising spend for our clients. Our experience tells… Read more »
Understanding VOD and maximising your TV advertising budget
As the media landscape evolves, it can be difficult to appreciate the benefits and potential pitfalls of each medium…. Read more »
The Longevity of TV advertising
The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »
Print advertising making a comeback? The truth is it never went away…
There’s no denying that falling circulations, the implementation of GDPR and the rise in digital opportunities have had an impact… Read more »
Alice wins a South West Leadership Award!
We’d like to send our massive congratulations to Alice who picked up a South West Leadership Award at a ceremony… Read more »