Helen Gower, Author at Attinger Jack

Pantone colour of the year – Mocha Mousse

In their own words…”The Pantone Colour of the Year programme engages the design community and colour enthusiasts in conversation around… Read more »

Everyone loves to talk about the creative, but it’s only half the story. Your brilliant ads won’t be effective if… Read more »

As the year draws to a close we are bombarded by industry retrospectives, usually written by CEOs, MDs and “industry… Read more »

Social media gets a lot of attention, from both advertisers and consumers alike but does investment in the channel pay… Read more »

Struggling to tell your VOD from your CTV? Read on for AJ’s essential guide to the latest TV advertising opportunities…. Read more »

We live in a chaotic, speedy, noisy world. TV ads, billboards, ads in our social media feeds, online pop-ups, radio… Read more »

It’s one of the busiest shopping days of the year, but how do you make sure your Black Friday campaign… Read more »

Times have certainly changed. With falling press circulations, increased consumer choice and a cost of living crisis, some businesses we… Read more »

E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »

We love podcasts! We’ve all got our favourite and we’ll talk about them passionately until someone begs us to stop…but… Read more »