When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics… Read more »
Author: Helen Gower
Why advertising on TV is one of the safest ways to spend your budget
Think that TV advertising is just for big brands with bottomless budgets? Think again. Many smaller advertisers assume they don’t… Read more »
How to approach Black Friday: A Strategic Guide
Black Friday has evolved from an American import into one of the most significant retail events in the UK calendar…. Read more »
AJ get their walking boots on…
We’ve certainly put the miles in over the past few weeks. Starting with our AJ team walk, inspired by our… Read more »
Chart of the month – TV the most trusted advertising medium
Trust is key to business success. In advertising it’s an issue that cuts right through at every level. We’re not… Read more »
Is there untapped potential in your customer data?
If you’re a direct seller, you have a valuable commodity at your fingertips. With every sale, you gather customer data… Read more »
Meet the AJ Art & Design team
Great advertising creative is a mysterious alchemy, produced at AJ by a mysterious team. A marvellous law unto themselves, the… Read more »
Why quality trumps quantity for a successful TV advertising campaign
Getting a great TV advertising campaign is more than just a numbers game. An efficient media strategy is one that… Read more »
Looking for an easy way to advertise on podcasts?
For easy and effective podcast advertising campaigns, look no further than AJ’s no-nonsense approach! Interested in podcast advertising but not… Read more »
Why we resist a “summer slowdown”
We’re sorry about this (really we are) but stepping up rather than stepping back in the summer is well worth… Read more »