It’s one of the busiest shopping days of the year, but how do you make sure your Black Friday campaign… Read more »
Author: Helen Gower
How to get more from your press advertising budget
Times have certainly changed. With falling press circulations, increased consumer choice and a cost of living crisis, some businesses we… Read more »
The case for TV advertising – why e-commerce needs to look beyond online
E-commerce is nothing new, it’s been around for a couple of decades but has exploded in recent years. This sector… Read more »
What does your favourite podcast say about you?
We love podcasts! We’ve all got our favourite and we’ll talk about them passionately until someone begs us to stop…but… Read more »
The AJ approach to TV campaign planning
If there’s one thing TV advertising is good at, it’s delivering numbers. Want millions of eyeballs on your ad? No problem, TV… Read more »
Make your budget work harder with short term press buying
Why should you consider buying short term press space when planning your next campaign? Despite declining circulations, press advertising is… Read more »
Turn up the volume on radio advertising
In a world where the visual is king audio communications often get overlooked. However, if you’ve not considered adding radio… Read more »
The hidden cost of advertising agency fees (and why we don’t charge them)
We’ve all got to make a living but agency fees can feel like a minefield, designed to extract as much… Read more »
From advertising to publishing!
Well, kind of. We decided earlier this year that AJ’s charity of 2024 will be the wonderful Jessie May –… Read more »
AJ 2024 advertising predictions – how are we doing?
At the beginning of the year we made some predictions about the direction of advertising in 2024. As we’ve just past… Read more »