We’ve all got to make a living but agency fees can feel like a minefield, designed to extract as much money from advertisers as possible. It’s often unclear how much you’ll be charged and what you’ll get for your money. AJ take a different approach.
£27.99 flight to Barcelona? Yes please! Oh hang on that gets in at midnight, I’ll pay an extra £37.99 for an afternoon flight. I guess I’m going to need to take luggage, an extra £45.58. A comfortable seat would be nice…another £12.99. I need the return flight too but that’s 30% more expensive. Maybe I’ll just look at BA….
When is a bargain not a bargain? When the base price represents the absolute minimum level of service. Often, during a pitch, advertising agencies lead with a bargain price but use various agency fees later on as an easy way to boost profits.
We know it’s incredibly frustrating when extra frees from your ad agency mean you don’t know how much you will actually be charged. We also know that it’s almost impossible to budget without a firm price. This is why we don’t apply a fee model to our work or use agency retainers to increase our revenue.
The AJ approach to agency fees.
In a nutshell, we don’t apply them. To us, it is surprising how frequently advertisers get hit with additional charges they may or may not be expecting. We think a simple approach is often the best and our pricing is no different.
Most of our revenue comes from the commission given by media owners on media bookings. If a client wants creative work only then we agree on a charge, based on our estimate of how long the work will take. If we incur a third party cost on your behalf, we’ll pass it on. And that’s all there is to it. Nice and straightforward, 100% transparent and everyone knows where they stand.
This model means we’re also motivated to work extra hard on your behalf. Poor results equal fewer media bookings which in turn leads to a loss in income for us.
What we don’t and will never do is levy a retainer, hourly fees, additional project charges, research costs or any other “hidden extras”.
We love working this way. It keeps us sharp, creative and motivated which we think you’ll agree is what every client wants from their ad agency.
So if you’ve been hit by hidden charges or your advertising budget has been blown out of the water by “add ons” get in touch. We won’t reel you in with a cheap price, we won’t recommend plans that are out of your budget, we’ll give you good, straightforward advice and an honest, transparent price. For more information on our services and how we could help your business click here.