What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »
Category: Uncategorised
5 common Direct Response Advertising mistakes (and how to fix them)
Look, we’ve been in this game a long time. The good, the bad and the ugly, you name it, we’ve… Read more »
A brand new website for Creative Cupboard
Website design is one of our favourite challenges. It gives our creative team the opportunity to really get under the… Read more »
What “rage bait” means for your advertising
Online content left you hopping with anger? You’re not alone. Engulfed with mounting frustration and irritation when scrolling through social… Read more »
Pantone colour of the year
The folks at Pantone have once again picked a controversial hue as their “colour of the year”. They’ve sat, debated… Read more »
Our top tips for a top January
We know January is probably the last thing you want to be thinking of right now but it’s just round… Read more »
Trust radio advertising to boost your ROI
Radio advertising can be an afterthought when it comes to campaign planning. It doesn’t have the visual impact of TV… Read more »
Why advertising on TV is one of the safest ways to spend your budget
Think that TV advertising is just for big brands with bottomless budgets? Think again. Many smaller advertisers assume they don’t… Read more »
Meet the AJ Art & Design team
Great advertising creative is a mysterious alchemy, produced at AJ by a mysterious team. A marvellous law unto themselves, the… Read more »
Why quality trumps quantity for a successful TV advertising campaign
Getting a great TV advertising campaign is more than just a numbers game. An efficient media strategy is one that… Read more »