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Category: Uncategorised

AI in advertising – friend or foe?

It’s no surprise to anyone that AI continues to grow and become ever more present in our everyday lives. Like… Read more »

The evolution of direct response advertising creative

Brand vs. direct response advertising creative, what’s the difference? In the short term at least, brand and direct response advertising… Read more »

Pantone colour of the year – Mocha Mousse

In their own words…”The Pantone Colour of the Year programme engages the design community and colour enthusiasts in conversation around… Read more »

AJ’s top tips to improve your day..

We’d like to share a few simple tips that we believe can make a difference to the day. There may… Read more »

Winning creative – why standout advertising still matters

We live in a chaotic, speedy, noisy world. TV ads, billboards, ads in our social media feeds, online pop-ups, radio… Read more »

How to get more from your press advertising budget

Times have certainly changed. With falling press circulations, increased consumer choice and a cost of living crisis, some businesses we… Read more »

An incredibly driven man with an incredible challenge..

We have worked with Quooker for many years and their MD, Stephen Johnson, is a very driven man. This year,… Read more »

hand turning the dial on a radio

Turn up the volume on radio advertising

In a world where the visual is king audio communications often get overlooked. However, if you’ve not considered adding radio… Read more »

From advertising to publishing!

Well, kind of. We decided earlier this year that AJ’s charity of 2024 will be the wonderful Jessie May –… Read more »

AJ 2024 advertising predictions – how are we doing?

At the beginning of the year we made some predictions about the direction of advertising in 2024. As we’ve just past… Read more »