The longevity of TV advertising plays a big part in its ability to make a big difference to campaign results…. Read more »
Author: Helen Gower
Print advertising making a comeback? The truth is it never went away…
There’s no denying that falling circulations, the implementation of GDPR and the rise in digital opportunities have had an impact… Read more »
Alice wins a South West Leadership Award!
We’d like to send our massive congratulations to Alice who picked up a South West Leadership Award at a ceremony… Read more »
Why creative testing is the key to successful direct response adverts.
Whilst there are guiding principals when it comes to good direct response advert design, if you want to optimise your… Read more »
Commercial radio is booming
At AJ, we’re big fans of commercial radio and audio advertising. And we’re not alone, a recent data release from… Read more »
Why we should simplify TV advertising – the case for “Total TV”
From BVOD to CTV and FAST to SVOD, the media landscape is awash with acronyms. And that’s before you even… Read more »
AJ’s new TV commercial
What better way to demonstrate the benefits of a TV commercial than with a TV commercial? Regular blog readers will… Read more »
Premium advert positioning doesn’t necessarily mean a premium price tag
If the goal of advertising is to get noticed, then a premium position for your press advert is often the… Read more »
5 common Direct Response Advertising mistakes (and how to fix them)
Look, we’ve been in this game a long time. The good, the bad and the ugly, you name it, we’ve… Read more »
A brand new website for Creative Cupboard
Website design is one of our favourite challenges. It gives our creative team the opportunity to really get under the… Read more »