When considering a TV advertising campaign, you need to look beyond the basic CPTs and CPAs. Of course, all metrics are important and should be thoroughly investigated, but the benefits of a great TV advertising campaign can be less obvious. TV advertising campaigns generate a “Halo Effect”. This means that when an advertiser runs a TV campaign alongside other media activity, results are boosted for ALL mediums.
A recently released Thinkbox chart illustrates how TV advertising affects the performance of all other media. Quite simply, when TV is not included in the media mix, all other channels are likely to suffer.
Analysis revealed that campaigns using four or more media channels were twice as likely to make people definitely consider buying a product compared with single channel campaigns. When TV is included, it boosts the impact of other media on definite purchase intent by an average of 26%.
Many smaller advertisers think that TV is only for big brands. However, at AJ we deliver proven results from TV campaigns with all levels of budget. We can get you on air with a campaign that meets your KPIs and supercharges the effectiveness of your other media activity. Win, win! Read our blog post for more information and see our services page to learn about our approach to TV.
If you’d like to supercharge your advertising campaigns, get in touch and find out how we can help.